Jennifer McClure tagged posts:

Citizen Journalism: Evolving Relationship Between the Press and the Public

May 19th, 2008 |
Citizen Journalism: Evolving Relationship Between the Press and the Public

Everyone has the power to participate in communication today through blogs and community groups. Many bloggers have become powerful, given the popularity of their blogs. Some have become citizen journalists – citizens who play “an active role in the process ...
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Categories: marketing, Marketing Voices, social media Tags: , , , , , ,

Building a Corporate Culture for Social Media

January 28th, 2007 |
Building a Corporate Culture for Social Media

The best company cultures that work for social media are just like people who embrace conversations and two-way interactions — they are open, trusting and talkative. Jennifer McClure, executive director of the Society for New Communications Research talks to Marketing ...
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Categories: Connected Social Media, Marketing Voices, social media, Technology Tags: , ,