Another exciting discovery at the North American International Auto Show (NAIAS) was Ford’s EcoBoost platform and the unveiling of their Explorer America concept. Dan Kapp, Ford‘s Director of Powertrain Research, introduces me to this next-gen SUV and it’s performance enhancing [See the full post…]

Ford Marketing Manager Kate Pearce is confident the new Flex production vehicle will redefine the crossover SUV market when it comes to market in summer 2008. At the New York Auto Show, Kate introduced me to the vehicle, reminiscent of [See the full post…]

Kevin Keling, Marketing Strategy Manager for Ford, talks about Ford’s embrace of audio technology and its hope that downloads will drive buyers to it’s showrooms. The company has partnered with Microsoft to offer Sync, a voice-activated in-car communications and entertainment [See the full post…]