Anthony Franco, President of EffectiveUI, shows me some of the Web apps that his company has created for eBay and gives us the story behind the user experience.

RJ Owen, Senior Developer at EffectiveUI, talks to me about creating great user experiences for Web apps.

I sit down with Anthony Franco, President of EffectiveUI and talk about the design process. EffectiveUI creates software for a ton of big companies including eBay, Microsoft, and others.