Big Blue Dives Into Podcasting
MENLO PARK, August 3, 2006 (PodTech News) — IBM Corporation, or “Big Blue”, is the world’s largest information services company. It’s also one of the oldest. Since the 1920s, International Business Machines has grown a reputation as a reliable, solid, and somewhat buttoned-down, technology firm. But Ben Edwards, IBM’s Manager of New Media Communications, is working hard to change all that. Last fall, he helped launch a company-wide podcasting and blogging program that gives tools, voice, and creative license, to IBM’s some 330,000 employees and contractors, worldwide. PodTech’s Catherine Girardeau talked with Ben last month, and produced this news feature.