YouTube Launches Paris Hilton Channel
LOS ANGELES, August 22, 2006, (PodTech News) â€” The online video sharing site YouTube sees dollar signs in Paris Hilton, launching it’s first brand channel featuring the hotel heiress. The new advertising revenue model will try to integrate advertiser brand names into the YouTube community by allowing advertisers to customize channels and create their own content. Created by Warner Brothers Records, the Paris Hilton Channel will promote the new album, ‘Paris’ and is sponsored by Fox Broadcasting Co.’s ‘Prison Break.’
But is the Paris Hilton name and brand strong enough to attract a fan base? PodTech’s Matt Kelly hit the streets of Hollywood to find out people’s reaction.
Reporter’s Notes: Hilton’s fame has included some well-documented controversy, and any questions I may have had about the universality of her appeal continued to linger after gauging the reaction on the streets. As for her new album (the ostensible reason why Warner Brothers would bankroll this enterprise), I guess I should keep an open mind, at least until I hear some of it. For more on the story, check out what John Paczkowski has to say. Also, Paris has nothing but praise for her new album in USAToday.