Pivot from Selling Products to Outcomes

September 16th, 2020 |
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Digital transformation isn’t just about technology. It’s also about building new business models that leverage technologies like mobile, cloud computing and IoT. Ray Wang is Founder, Chairman and Principal Analyst of Silicon Valley-based Constellation Research Inc., a research and advisory firm which studies disruptive business and exponential technology trends. In this segment, he explains how businesses are using new technologies to move from selling products to selling services to selling experiences to selling outcomes.

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