Is it possible for companies to prioritize both profit and social value? Although the traditional view dictates that businesses must trade one for the other, Professor Alex Edmans argues just the opposite: the best way to generate profits is to generate value for society. In this episode of the Business Group on Health podcast, we speak with Alex about his new book Grow the Pie: How Great Companies Deliver Both Purpose and Profit on the importance of reforming business to serve the common good and why it makes sense right now when so many companies are struggling just to survive.
