CEA Forum: Industry Crunches Online Retail Data
“Understanding How Consumers Use the Internet to Research and Shop for Consumer Electronics” was the topic of a CEA forum panel October 17th at the Fairmont Hotel in San Francisco. Tim Herbert, senior director of market research at CEA, moderated the panel. The panel featured Les Kruger, director of online sales and marketing at Cingular Wireless; Paul O’Brien, strategic manager of interactive marketing at Hewlett-Packard’s direct-to-home and consumer home office store and David Rubenstein, tech and telecom category director at Yahoo!. PodTech.net brings you highlights from the session.