Michelin’s Challenge Design: Celebrating Creativity
“Sharing the Road: Big Safety/Small Vehicles” was the theme at this year’s Michelin Challenge Design, an annual event at the North American International Auto Show, in Detroit. A catalyst for design students, design firms, professional designers from top car companies, as well as individual designers from all over the world, the Michelin Challenge is an opportunity to show what is possible when imaginations run wild. It also gives participants an opportunity to address some of the real-world issues faced by automakers around the globe. At the show, I had the opportunity to speak with Bob Mirone about the Challenge and get an upclose look at some of this year’s concept car entries.