GM Following the Consumer

January 8th, 2007 |
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As goes the consumer, so goes General Motors. That really was the message I got after speaking with GM’s Clay Okabayashi during the Alternative Car & Transportation Expo. The bottom line is that it’s the consumer driving the decision making at the largest automobile manufacturer when it comes to vehicles powered by alternative fuels. So the ball is really in the consumer’s court — keep the pressure on, and the company will respond with more technologies like E85, flex-fuel and hybrid vehicles like the Saturn Aura with its BAS system, and the Vue Green Line plug-in hybrid.


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