Frucall’s Mobile Barcode Pricing and Shopping

April 23rd, 2007 |
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After 18 years designing and managing next-generation telecomm networks at AT&T, Frucall‘s CEO Dr. Behzad Nadji is allowing the modern shopper to wage a price war with the all-powerful cell phone. With the Frucall service, when shoppers see a product and want to see if they’re getting the best price possible, they simply enter the product’s barcode through speech, SMS text, or Frucall’s new mWeb site designed for web-enabled phones. Use the result to compare prices, review product details, leave a message for future follow-up, search history review, or even bypass the long lines at a retail store in favor of a better price and eTail check-out experience directly through Frucall. And all of these services are free-of-charge to the consumer.

To speed up the shopping experience from your phone, it’s best to create an account on your computer at After your account is set up, you can gain access to the Frucall service using your mobile device through 2-way text messaging, voice (if your looking to program your speed-dial add 1-888-DO-FRUCALL), or the new mWeb service. If you’re into saving money or suffer from the anxiety of buyer’s remorse, this new service should bring you some comfort.

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Posted in: Connected Social Media, Enterprise 2.0, RockyMountainVoices