The Deal: Tough Media Play, No Barrier to Entry

September 17th, 2007 |
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In his morning keynote address at Convergence 2.0, Leo Hindery spelled it out: new media would go nowhere as long as companies could not deliver consistent top line growth, could not enlist quality management, and did not enjoy a barrier to entry. But as quickly as he gave the sobering news Hindery clued the conference crowd to his own latest media plays: find fanatic audiences. Jason Lopez has this podcast from the conference, presented by The Deal, in New York.

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Posted in: Connected Social Media, Corporate, The Deal