Advertising Analytics: Doing more with Less
Join BearingPoint senior manager Richard Birt to understand the fundamentals of Marketing Performance Management. Even though it’s starting on the small, analytics are framing the way an organization can look at their future marketing efforts. In a recent poll, CMO’s have confirmed that 25% of their 2008 advertising budget has been reduced. The idea behind using metrics in planning any future-spend is to learn how to make “a lot out of a little.” By utilizing metric statistics, a company can find way to cut costs by determining the most effective ways to place their media and re-allocate their budget.
It is important to understand that the most important discipline is effective advertising. With the practical use of statistical metrics, an organization can determine how to optimize their advertising budget.
Marketing Performance Management is utilizing new tools that offer better data transparency, and in turn, better align an organization CMO with their CIO.