Social networks have created enormous opportunities for pharmaceutical and healthcare marketers to reach their patient and physician customers. Deborah Dick Rath, Senior Vice President of the Healthcare Practice of FactorTG tells Marketing Voices listeners how to develop an effective media plan to leverage the digital landscape. Rath explains how Merck used Facebook for maximum effect of the Gardasil vaccine.

Tags: Deborah Dick Rath, Facebook, factorTG, Gardasil, Healthcare IT, Jennifer Jones, Marketing Voices, Merck, podcast, social media
 
Posted in: Healthcare, marketing, Marketing Voices, social media