Archive for April, 2008

Nike’s Jordan Brand Uses Social Marketing Strategies To Build Consumer Loyalty

April 14th, 2008 |
Nike’s Jordan Brand Uses Social Marketing Strategies To Build Consumer Loyalty

Emmanuel Brown knows how to engage his customers. As director for digital and content for Nike’s Jordan brand, he knows his customers inside-and-out and has been widely successful launching innovative, digitally-driven programs such as Jordan Breakfast Club. Talking to [See the full post…]

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Categories: Marketing Voices, social media Tags: , , ,

The Reboot: Grand Theft Auto 4 Review Hits the Web

April 11th, 2008 |
The Reboot: Grand Theft Auto 4 Review Hits the Web

In this episode of The Reboot with Rio Pesino, the first Grand Theft Auto 4 review is on the Web, weeks before the game’s release on April 29th. Some are questioning the validity of the review of GTA 4 [See the full post…]

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Categories: Digital Entertainment, Gaming, The Reboot Tags: , , , , , , ,

Classic Scoble : Demo of contextual advertising on video streams

April 10th, 2008 |
Classic Scoble : Demo of contextual advertising on video streams

What was Scoble up to one year ago today? Check out today’s video for a trip down memory lane.

And for more context, check out his blog, from one year ago today!

Nexidia‘s senior vice president of media [See the full post…]

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Categories: Classic ScobleShow, Connected Social Media, Enterprise 2.0 Tags:

Classic Scoble : Getting into Adesso’s tubes

April 10th, 2008 |
Classic Scoble : Getting into Adesso’s tubes

What was Scoble up to one year ago today? Check out today’s video for a trip down memory lane.

And for more context, check out his blog, from one year ago today!

We sit down with Steve Chazin, VP [See the full post…]

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Categories: Classic ScobleShow, Connected Social Media, Enterprise 2.0 Tags: , ,

SNWSpotlight: The Week In Review

April 10th, 2008 |
SNWSpotlight: The Week In Review

It’s a busy time of year for storage folks. For the many who made it to Orlando for this show, and for those who followed online from around the world, there was plenty to learn and share, from the floor [See the full post…]

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Categories: Corporate, SNWSpotlight Tags: , , , ,

SNWSpotlight: 8G FC and FCoE, Solid State Storage

April 9th, 2008 |
SNWSpotlight: 8G FC and FCoE, Solid State Storage

In this podcast, a focus on the state of 8-Gigabit fibre channel and fibre channel over Ethernet. Joining the conversation, Tom Hammond-Doel, senior alliance manager at LSI and vice chairman of the Fibre Channel Industry Association, and Greg Schulz, [See the full post…]

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Categories: Corporate, SNWSpotlight Tags: , , , , , , , , , , , , , , , ,

SNWSpotlight: High Performance Computing, Green Data Center

April 9th, 2008 |
SNWSpotlight: High Performance Computing, Green Data Center

In this podcast, we hear about a new development in the high performance computing market from Raj Das of SGI and Greg Schulz, analyst with The StorageIO Group, weighs in on the “green gap” in the data center.

SNWSpotlight [See the full post…]

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Categories: Corporate, SNWSpotlight Tags: , , , , , , , ,

Voices of Shanghai: IDF 2008

April 8th, 2008 |
Voices of Shanghai: IDF 2008

This year’s Spring IDF, in Shanghai, brought the global community of Intel developers to one of the fastest-growing cities in the world, to discuss one of the most rapidly-changing technologies, and the incredible impact that all of that change is [See the full post…]

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Categories: Corporate, Intel, Intel Developer Forum, Intel Nehalem Tags: , , , , , , , , , , , , , , , , , , , , , , , , ,

Brand Engagement = Social Media + Storytelling

Brand Engagement = Social Media + Storytelling

The many online social media have become an important part of the marketing mix for many corporations and organizations. Whether it means listening to online conversations, participating in communities of enthusiasts, clients, consumers or social networks, or simply increasing transparency, [See the full post…]

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Categories: About PodTech, Driving Brand Engagement Through Social Media Tags: , , , , , , , , , , , , , ,

SNWSpotlight: Storage Virtualization, Green Data Centers

April 8th, 2008 |
SNWSpotlight: Storage Virtualization, Green Data Centers

In this podcast, reporter Michael Johnson delves into storage virtualization technology, speaking with Don Fautt, LSI director of software marketing, and Doug Jury, LSI’s director of software business sales. Catherine Girardeau tackles power efficiency in the data center, speaking with [See the full post…]

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Categories: Corporate, SNWSpotlight Tags: , , , , , , , , , , , , ,

Verizon Business Discusses its Industry-Leading Approach to Data Protection and Data Loss Prevention

April 8th, 2008 |
Verizon Business Discusses its Industry-Leading Approach to Data Protection and Data Loss Prevention

In this podcast, we hear from Bart Vansevenant, director of strategy for Verizon Business Security Solutions. Mr. Vansevenant highlights Verizon Business’s announcement of a new suite of services that help large businesses and government agencies protect data and prevent data [See the full post…]

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Categories: Corporate, Verizon Business Tags: , , , , ,

SNWSpotlight: Harry Mason and Dr. Claudine Simson, at SNW

April 8th, 2008 |
SNWSpotlight: Harry Mason and Dr. Claudine Simson, at SNW

In this podcast, we chat with Harry Mason, president of the SCSI Trade Association. Also, Dr. Claudine Simson, chief technology officer for LSI, gives us a preview of her keynote address. SNWSpotlight is your source for the latest information from [See the full post…]

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Categories: Corporate, SNWSpotlight Tags: , , , , ,

ROI of Data Center Heat Recovery

April 8th, 2008 |
ROI of Data Center Heat Recovery

Intel IT has designed a new system to reduce energy costs, recycle excess heat, and the reduce environmental impact of the data center. In Part 2 of this podcast, Intel IT Data Center Design Engineer Doug Garday plugs in some [See the full post…]

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Categories: Corporate, Information Technology, Intel, Intel IT, Intel-OpenPort, IT@Intel Tags: , , , , , ,

SNWSpotlight Conference Preview: Security Partnerships

April 7th, 2008 |
SNWSpotlight Conference Preview: Security Partnerships

SNWSpotlight is your source for the latest information from Storage Networking World.

Here at the Shingle Creek Resort in Orlando, Fla., we start our coverage with a preview of the conference, featuring Derek Hulitzky of Computerworld, and we preview a [See the full post…]

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Categories: Corporate, SNWSpotlight, Tech Conferences and Events Tags: , , , ,

ConnectCast: Scoble Talks About Cemaphore, Solera Raises $5M, Innovation Awards Finalists

April 7th, 2008 |
ConnectCast: Scoble Talks About Cemaphore, Solera Raises $5M, Innovation Awards Finalists

Good PR gets Robert Scoble to break news for Cemaphore product. 22 Finalists named for the Utah Innovation Awards. Solera raises $5m from Canopy Group and the MWCN entrepreneur of the year for 2008 award goes to Amy Reese Andersen [See the full post…]

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Categories: Enterprise 2.0, RockyMountainVoices Tags: , , , ,

Verizon Business Discusses Investment in Trans Pacific Express

April 7th, 2008 |
Verizon Business Discusses Investment in Trans Pacific Express

The Trans Pacific Express (TPE) is the first next-generation undersea optical cable system directly linking the U.S. and mainland China, as well as the first major undersea system to land on the U.S. West Coast in seven years. As the [See the full post…]

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Categories: Corporate, Verizon Business Tags: , , , , ,

Encryption Key Management and Enterprise Data Security

April 7th, 2008 |
Encryption Key Management and Enterprise Data Security

In this third of three podcasts on enterprise data security, PodTech’s Michael Johnson speaks with Bob Cancilla, vice president of disk systems at IBM. Cancilla explains the important role of encryption key management across the enterprise data storage security space, [See the full post…]

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Categories: Corporate, Seagate Tags: , , , , , , , ,

The Role of the Controller and Storage System in Enterprise Data

April 7th, 2008 |
The Role of the Controller and Storage System in Enterprise Data

In this second of three podcasts on enterprise data security, PodTech’s Michael Johnson speaks with Phil Bullinger, executive vice president and general manager of the Engenio Storage Group at LSI Corporation. Bullinger explains the role of the storage system in [See the full post…]

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Categories: Corporate, Seagate Tags: , , , , , , ,

Self-Encrypting Disk Drives to Move into Data Centers

April 7th, 2008 |
Self-Encrypting Disk Drives to Move into Data Centers

Seagate, IBM, and LSI have been working to make changes in how data is protected in enterprise Data Centers. Today Seagate announced it is making available the world’s first self-encrypting hard drive for data centers. PodTech spoke with [See the full post…]

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Categories: Connected Social Media, Corporate, Seagate Tags: , , , , , ,

How Social Media is Impacting the Corporate Marketing and PR Functions

April 7th, 2008 |
How Social Media is Impacting the Corporate Marketing and PR Functions

There are no established practices for setting up social media within most corporations. Those are the findings of Comrade Managing Partner Thelton McMillian in an exclusive study conducted for Marketing Voices. In this podcast, McMillian speaks with Jennifer Jones [See the full post…]

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Categories: Marketing Voices, social media Tags: , , , ,

Classic Scoble : Get a tour of Franck Muller, famous Swiss watch maker

April 6th, 2008 |
Classic Scoble : Get a tour of Franck Muller, famous Swiss watch maker

What was Scoble up to one year ago today? Check out today’s video for a trip down memory lane.
And for more context, check out his blog, from one year ago today!

When I visited Geneva, Switzerland to speak [See the full post…]

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Categories: Classic ScobleShow, Connected Social Media, Enterprise 2.0, Technology Tags: , ,

Classic Scoble : Editor’s Choice: highlights from Digipede’s interview and demo

April 5th, 2008 |
Classic Scoble : Editor’s Choice: highlights from Digipede’s interview and demo

What was Scoble up to one year ago today? Check out today’s video for a trip down memory lane.
And for more context, check out his blog, from one year ago today!

Just the best stuff from Digipede‘s [See the full post…]

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Categories: Classic ScobleShow, Connected Social Media, Enterprise 2.0, Technology Tags: ,

IDF Shanghai: Sights and Sounds

April 4th, 2008 |
IDF Shanghai: Sights and Sounds

In this video podcast, Intel Senior Vice President and General Manager, Digital Enterprise Group, Pat Gelsinger explains Intel architecture and its wide-ranging capabilities (“architecture for life”), and Intel Senior Vice President and General Manager of Intel’s Mobility Group, Dadi Perlmutter [See the full post…]

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Categories: Connected Social Media, Corporate, Intel, Intel Developer Forum, Intel Nehalem Tags: , , , , , , , , , , , , , , , , , ,

Defining Application Ready Networks with F5’s Ken Salchow

April 4th, 2008 |
Defining Application Ready Networks with F5’s Ken Salchow

Ken Salchow, F5‘s manager of technical marketing, talks about F5’s Application Ready Networks (ARNs). These road-tested architectures cover best practices and deployment support for specific solutions from F5 and major software vendors. F5 currently offers ARNs for Microsoft, SAP, [See the full post…]

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Categories: Corporate, F5 Networks Incorporated, Microsoft, Oracle Tags: , , ,

IDF Shanghai: Keynote Demos Showcase Mobility, Innovation

IDF Shanghai: Keynote Demos Showcase Mobility, Innovation

In this video podcast straight from Intel’s Spring IDF in Shanghai, the spotlight is on the keynote demos that showed power and performance in newer, smaller and more innovative form factors, many powered by the Intel’s Atom processor. Many of [See the full post…]

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Categories: Corporate, Intel, Intel Developer Forum Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,