Archive

Posts Tagged ‘social media’

Las Vegas Casinos Using Marketing Partnerships and Social Media To Build Attendance

January 14th, 2010

Jake Kahle, principal of Something Gaming Partners (Twitter.com/JakeKahle and phone: 702-481-6954) is working marketing partnerships and leveraging social media platforms like Facebook and Twitter to help many Las Vegas casinos. These casinos live and die off their databases which capture the customers contact information says Kahle, and then his firm helps drive more customers to the casinos through games and other marketing programs.

Jennifer Jones Marketing Voices , , , , , , , ,

BlogWorld and New Media Expo – Las Vegas 2009

September 28th, 2009

BlogWorld and New Media Expo, the world’s largest social media conference is coming to Las Vegas October 15-17, 2009.

The over 280 speakers includes keynotes by: Guy Kawasaki, Kara Swisher, Chris Brogan, Laura Fitton, Jeremiah Owyang, Scott Monty, Brian Solis, Wendy Piersall, Ted Murphy, Chad Vader, Don Lemon, Leo Laporte, Joanna Drake Earl, Kevin Pollak, and Jay Rosen.

The 2009 BlogWorld & New Media Expo will take place at the Las Vegas Convention Center, beginning with the exclusive “Social Media Business Summit” conference on October 15th and continuing with the BlogWorld & New Media Expo and Conference October 16th-17th. This is first and only industry-wide tradeshow, conference, and media event dedicated to promoting the dynamic industry of new media including: Blogging, Podcasting, Social Media, Online Video, Music, TV, Radio, Gaming, Entertainment and Communities.

In addition to the only industry-wide new media industry exhibition, BlogWorld & New Media Expo features the largest new media conference in the world including more than 50 seminars, panel discussions and keynotes from iconic personalities on the leading-edge of online technology and internet-savvy business.

If you are currently blogging, podcasting, vlogging, producing other forms of new media content, entering the new media industry, or researching ways to leverage new media for your large or small company, then you need to be at the only comprehensive new media convention–BlogWorld & New Media Expo. Located in the South Hall of the Las Vegas Convention Center at: 3150 Paradise Road, Las Vegas, NV 89109

Connected Social Media Syndication BlogWorld and New Media Expo, Corporate , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Citizen Journalism Plus A New Local Ad Model: Topix, The Largest News Community On The Web

November 11th, 2008

Chris Tolles, CEO of Topix, and Jennifer Jones discuss the pros and cons of citizen journalism and the objectivity of journalists today. Tolles also describes how Topix which is the largest news community on the web provides an interesting business model for marketers to advertise locally. Tolles mentions how Walgreens used Topix to run a successful campaign.

Jennifer Jones Marketing Voices, social media , , , ,

Making Corporate Culture An Asset: Forrester’s Bruce Temkin’s Tips

November 3rd, 2008

Making a corporate culture more innovative, and open, so it can listen and share is the advice of Forrester VP and Analyst of Customer Experience, Bruce Temkin. He believes it is time for corporate management to change and adopt his 6 new imperatives. Temkin and Jones discuss how to do this, and describe the best practices of LEGO who Temkin believes is a good example of an open communicative culture.

Jennifer Jones Marketing Voices, marketing, social media , , , , ,

The Role of Online Journalism: Insights from the Editor of Christian Science Monitor

October 27th, 2008

John Yemma, the new editor of the Christian Science Monitor (CSM) which is celebrating its 100th year anniversary in 2008, told Marketing Voices’s Jennifer Jones how his publication is blending the roles of the online version with the print version. Although they are shifting most resources to the web, the CSM will have a print version as Yemma believes print has a place in the future of journalism. The CSM is seeking journalists who have a web background in addition to being journalists—quite a talent to find.

Jennifer Jones Marketing Voices, marketing, social media , , , , , ,

Intuit’s Quicken Builds Community Into Their Software

October 20th, 2008

Intuit recently launched software with community building capability built into its functionality. Scott Wilder, group manager of their small business group, tells Marketing Voices how their users are loving the product already. The functionality is not a link or popup, but part of the overall community experience. It is unique for sure, and other corporations will most likely follow Intuit’s lead.

Jennifer Jones Marketing Voices, marketing, social media , , , , ,

Plum Helps Websites Get ‘Social’

October 13th, 2008

CEO Hans Peter Brondmo, of Plum, talks to Marketing Voices about their free service that helps save, share and organize a person’s digital life. Brondmo also gives Jones insights into Plum’s newest product offering being announced October 13 and his perspective on the social media trends he sees in the months ahead.

Jennifer Jones Marketing Voices, marketing, social media , , , ,

Design Discipline and Building a Community: Common Abilities Says HiveLive CEO

October 6th, 2008

What does being good at design and being able to build a community have in common? Plenty says CEO of HiveLive, John Kembel. Also a consulting associate professor of the Institute of Design at Stanford, Kembel talks to Marketing Voices about how the process of doing good design has similarities to the process of building a good community. The brainstorming and iterative thinking is similar in both professions and empathy for the customer is a solid need as well says Kembel.

Jennifer Jones Marketing Voices, social media , , , , , , , ,

Influence Strategy: Social Media And Playmaking

September 29th, 2008

There’s new science in the art of strategy and communication. Social media is a tool of strategic communications – a tool that can help impact influence. Trying to put this all together is exactly what Alan Kelly, CEO and Founder of The Playmaker’s Standard has done. He developed a periodic table that names, describes and prescribes influence plays. He talks to Jennifer Jones about this system, and how it can help communicators and business strategists better impact their communications especially those in the social media world.

Jennifer Jones Marketing Voices, marketing, social media , , , , , ,

One-Stop Shop for Corporate Social Media: KickApps Insights

September 15th, 2008

Figuring out what is a best social media strategy for a corporation is now easier with KickApps. The company provides on-demand social media, online video and widgets applications to grow online audiences. Marketing Voices talked to Michael Chin, Senior VP of Marketing for KickApps and learns how to best use Facebook as part of a corporate social media strategy.

Jennifer Jones Marketing Voices, marketing, social media , , , , , , ,