social marketing tagged posts:

Forrester’s Jeremiah Owyang: The Best and Worst of Social Marketing

July 28th, 2008 |
Forrester’s Jeremiah Owyang: The Best and Worst of Social Marketing

Not being social enough is a big problem for corporations trying to use social media. That’s what Jeremiah Owyang and his team at Forrester discovered in a new report. Forrester selected 16 firms across four industries and found only one ...
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Categories: marketing, Marketing Voices, social media Tags: , , , , , ,

Forrester’s Josh Bernoff on Social Media in a Recession

March 9th, 2008 |
Forrester’s Josh Bernoff on Social Media in a Recession

Economists are hinting if not insisting that the U.S. is in a recession. Most often marketers are hit hard by a recession, as they and their budgets are the first to get cut. Forrester’s Josh Bernoff gives tips on how ...
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Categories: Marketing Voices, social media Tags: , , , , , , ,