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Brand Engagement = Social Media + Storytelling

Brand Engagement = Social Media + Storytelling

The many online social media have become an important part of the marketing mix for many corporations and organizations. Whether it means listening to online conversations, participating in communities of enthusiasts, clients, consumers or social networks, or simply increasing transparency, ...
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Categories: About PodTech, Driving Brand Engagement Through Social Media Tags: , , , , , , , , , , , , , ,

Brand Engagement = Social Media + Storytelling

Brand Engagement = Social Media + Storytelling

The many online social media have become an important part of the marketing mix for many corporations and organizations. Whether it means listening to online conversations, participating in communities of enthusiasts, clients, consumers or social networks, or simply increasing transparency, ...
[see the full post]

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Download Video FileWatch/download video  

Categories: About PodTech, Connected Social Media, Driving Brand Engagement Through Social Media Tags: , , , , , , , , , , , , , ,

Social Video Marketing: Save Money, Build Engagement

Social Video Marketing: Save Money, Build Engagement

The many online social media have become an important part of the marketing mix for many corporations and organizations. Whether it means listening to online conversations, participating in communities of enthusiasts, clients, consumers or social networks, or simply increasing transparency, ...
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Categories: About PodTech, Connected Social Media Tags: , , , , , , , , , , , , , ,

Everything Marketers Need To Know About RSS

December 16th, 2007 |
Everything Marketers Need To Know About RSS

Mark Carlson, CEO of SimpleFeed, the company who is recognized as a market leader in RSS publishing and analytics, describes how corporate marketers can best use the technology. Carlson talks of the companies who are involved most with RSS and ...
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Categories: Connected Social Media, Marketing Voices, social media Tags: , , , , ,

RSS: Making It Work Best For Marketers

August 19th, 2007 |
RSS: Making It Work Best For Marketers

Really Simple Syndication (RSS) is today’s simplest marketing and publishing tool allowing content to get distributed fast and efficiently.

Robyn Tippins, Yahoo’s community manager for MyBlogLog tells Jennifer Jones just how to make RSS work best.

Putting it on the top right ...
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Categories: Connected Social Media, Marketing Voices, social media Tags: , , , , ,

Silicon Valley Minute: Nooked

May 23rd, 2007 |
Silicon Valley Minute: Nooked

Fergus Burns is the CEO and founder of Nooked, an Irish RSS company that is coming out with Real Simple Shopping, a way to use RSS to sell products and services.

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Categories: Connected Social Media, Enterprise 2.0 Tags: , , ,

RSS in Enterprise? Attensa demo shows how

February 26th, 2007 |
RSS in Enterprise? Attensa demo shows how

Attensa has a range of services aimed at large companies who need to keep up to date and share information via RSS and Atom feeds. Here you’ll see Scott Niesen, director of marketing at Attensa, demonstrate Attensa’s latest RSS aggregators ...
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Categories: Connected Social Media, Enterprise 2.0, ScobleShow, Technology Tags: , , ,

Talking about XML with Tim Bray, XML’s co-creator

September 25th, 2006 |

Even Tim Bray is blown away at the popularity of XML. He was one of the co-creators of the XML spec back in the mid 1990s and in this audio interview he and I talk about the state of XML ...
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Categories: Connected Social Media, Enterprise 2.0, ScobleShow, Technology Tags: , , ,

CTO of KnowNow Ron Rasmussen

January 31st, 2006 |

At Web2.0 I sat down with Ron Rasmussen the CTO of KnowNow. KnowNow is doing some very interesting things with RSS and distribution of content.

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Categories: Connected Social Media, Technology Tags: , , ,