Peter Blackshaw tagged posts:

Marketing Voices: Nielsen Buzzmetrics’ Pete Blackshaw

December 10th, 2006 |
Marketing Voices: Nielsen Buzzmetrics’ Pete Blackshaw

Given the Marketing Voices community requests, metrics for consumer-generated media and listening centered marketing are the core of my conversation with CMO of Nielsen Buzzmetrics, Peter Blackshaw. Metrics is the key challenge for all PodTech client companies, and especially for ...
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Categories: Connected Social Media, Marketing Voices, social media, Technology Tags: , ,

Providing Brands with Radar: Measuring the Power of Consumer Generated Media

Providing Brands with Radar: Measuring the Power of Consumer Generated Media

Peter Blackshaw Chief Marketing Officer of Nielsen/Buzzmetrics discusses a new global measurement standard for consumer generated media. Consumer generated media includes blogs, podcasts, videoblogs and online news forums. Pete provides marketers with a perspective on why this media is important ...
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Categories: Connected Social Media, Marketing Voices, social media, Technology Tags: , ,