marketing tagged posts:

Brian Solis: Author of Engage: The Social Media Style Guide

July 16th, 2010 |
Brian Solis: Author of Engage: The Social Media Style Guide

In this audio podcast of Marketing Voices with Jennifer Jones: Brian Solis, social media guru tells how he qualifies a brand in the social media realm. He took a page from the world of psychology to define the voice, personality ...
[see the full post]

Share
Download Audio FileListen/download audio  

Categories: social media Tags: , , ,

One-Stop Shop for Corporate Social Media: KickApps Insights

September 15th, 2008 |
One-Stop Shop for Corporate Social Media: KickApps Insights

Figuring out what is a best social media strategy for a corporation is now easier with KickApps. The company provides on-demand social media, online video and widgets applications to grow online audiences. Marketing Voices talked to Michael Chin, Senior VP ...
[see the full post]

Share
Download Audio FileListen/download audio  

Categories: marketing, Marketing Voices, social media Tags: , , , , , , ,

Talking with an IBM distinguished engineer about marketing

August 4th, 2008 |
Talking with an IBM distinguished engineer about marketing

At the Internet Strategy Forum last week, I met Mike Moran, who gave an interesting talk about, um, marketing. Huh? A distinguished engineer at IBM talking about marketing? What? Listen in and learn about Mike’s ideas on marketing.

Also a visit ...
[see the full post]

Share
Download Video FileWatch/download video  

Categories: Classic ScobleShow, Connected Social Media, Enterprise 2.0 Tags: , , , , , ,

Social Influence Marketing: It’s All About Your Peers

June 30th, 2008 |
Social Influence Marketing: It’s All About Your Peers

Who is in your social circle? What influence do they have on you and what you purchase? Shiv Singh, VP of Social Media at Avenue A Razorfish thinks your peers have enormous influence on what you do and what you ...
[see the full post]

Share
Download Audio FileListen/download audio  

Categories: Marketing Voices, social media Tags: , , , , , ,

H&R Block Social Media Programs Success

June 9th, 2008 |
H&R Block Social Media Programs Success

Who would ever think that a financial services company would be innovative about marketing? Paula Drum is vice president of marketing for H&R Block. In this podcast, she explains how programs using Twitter, Second Life and other onlines venues have ...
[see the full post]

Share
Download Audio FileListen/download audio  

Categories: Marketing Voices, social media Tags: , , , , , , ,

Using Design to Increase Customer’s Experience On The Web

April 28th, 2008 |
Using Design to Increase Customer’s Experience On The Web

Marketers are looking for a way to make the customer’s online experience better. Kerry Bodine, principal analyst of Forrester gets just how to do that. She explores how user-centered design processes, design-centric corporate cultures, and organizational structure contribute to ...
[see the full post]

Share
Download Audio FileListen/download audio  

Categories: marketing, Marketing Voices, social media Tags: , , , , , , ,

Charlene Li and Josh Bernoff: Forrester VPs Launch Groundswell, the Book

April 24th, 2008 |
Charlene Li and Josh Bernoff: Forrester VPs Launch Groundswell, the Book

Groundswell guides companies to a winning perspective on social media and marketing. The co-authors Charlene Li and Josh Bernoff spoke with Marketing Voices about some of the companies they think are getting it right. (It’s worth hearing what they have ...
[see the full post]

Share
Download Video FileWatch/download video  

Categories: Marketing Voices, social media Tags: , , , , , , , ,

Forrester’s Josh Bernoff on Social Media in a Recession

March 9th, 2008 |
Forrester’s Josh Bernoff on Social Media in a Recession

Economists are hinting if not insisting that the U.S. is in a recession. Most often marketers are hit hard by a recession, as they and their budgets are the first to get cut. Forrester’s Josh Bernoff gives tips on how ...
[see the full post]

Share
Download Audio FileListen/download audio  

Categories: Marketing Voices, social media Tags: , , , , , , ,

Optimizing Online Business with Omniture

March 6th, 2008 |
Optimizing Online Business with Omniture

Over 2,000 of the world’s top online marketing talent — and those spending 30% of the world-wide web ad spending — descended upon Salt Lake City for Omniture‘s annual Summit on web analytics. Omniture is recognized by Fast Company as ...
[see the full post]

Share
Download Video FileWatch/download video  

Categories: Enterprise 2.0, RockyMountainVoices Tags: , , , ,

The Latest Measurement Tips for Social Media

February 24th, 2008 |
The Latest Measurement Tips for Social Media

Influence, impact, engagement. How should marketing executives be thinking about measurement today? Margaret Coles, COO of Factor TG, a marketing measurement and accountability company, says marketers have to start with their target audiences and decide what tools to use based ...
[see the full post]

Share
Download Audio FileListen/download audio  

Categories: Connected Social Media, Marketing Voices, social media Tags: , , , , ,

The Latest Uses of Microblogging for Marketers

December 10th, 2007 |
The Latest Uses of Microblogging for Marketers

Microblogging is a social media tool that allows users to send brief updates to public and private networks. Peter Kim, Senior Analyst of Forrester Research tells how marketers are using the medium today and what best practices are for its ...
[see the full post]

Share
Download Audio FileListen/download audio  

Categories: Connected Social Media, marketing, Marketing Voices, social media Tags: , , , , , , ,

Talking with an IBM distinguished engineer about marketing

July 27th, 2007 |
Talking with an IBM distinguished engineer about marketing

At the Internet Strategy Forum last week, I met Mike Moran, who gave an interesting talk about, um, marketing. Huh? A distinguished engineer at IBM talking about marketing? What? Listen in and learn about Mike’s ideas on marketing.

Also a visit ...
[see the full post]

Share
Download Video FileWatch/download video  

Categories: Connected Social Media, Enterprise 2.0, ScobleShow, TechOne Tags: , , , , , ,

Product naming insights from the guy who named “WiFi”

January 23rd, 2007 |
Product naming insights from the guy who named “WiFi”

Edward Saenz, principal of Gravity Branding, has worked with tons of organizations and companies to come up with product names and marketing insights. He came up with the name “WiFi” and several of Nissan’s truck names, for instance. Here we ...
[see the full post]

Share
Download Video FileWatch/download video  

Categories: Connected Social Media, Enterprise 2.0, ScobleShow, Technology Tags: , , , ,

Small is the New Big: Seth Godin Speaks

December 17th, 2006 |
Small is the New Big: Seth Godin Speaks

You can’t buy attention. And if you want to be big, you first must think small. Those are some of the beliefs held by marketing guru Seth Godin. He helped to illuminate and define the power of the individual in ...
[see the full post]

Share
Download Audio FileListen/download audio  

Categories: Connected Social Media, Marketing Voices, social media, Technology Tags: ,