Marketing Voices tagged posts:

Venture Investing Today: What’s Working and What’s Not: Pascal Levensohn, Founder LEVP

March 30th, 2009 |
Venture Investing Today: What’s Working and What’s Not: Pascal Levensohn, Founder LEVP

As an investor in early stage companies, Pascal Levensohn, founder LEVP, is looking hard at doing new deals today in spite of the recession. Levensohn tells Marketing Voices what an entrepreneur needs to do to get a VC’s ...
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Scout Labs Introduces New “Listening” Product: Affordable for Small Businesses

March 9th, 2009 |
Scout Labs Introduces New “Listening” Product: Affordable for Small Businesses

For $250 month for monitoring 25 communications, Scout Labs now has a SAAS product for anyone who wants to listen to their brand online. Marketing Voices spoke to Jenny Zeszut, CEO of Scout Labs to hear how customers like Stub ...
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Perspectives From Guy Kawasaki: On Twitter, His Book: Reality Check And Life

November 26th, 2008 |
Perspectives From Guy Kawasaki: On Twitter, His Book: Reality Check And Life

Guy Kawasaki is one of the most well known marketers in the world. His new book Reality Check is making its way to the best seller list. Marketing Voices host Jennifer Jones caught him at his home and discussed the ...
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Recession Marketing: Virtual Events Leverage Smaller Budgets

November 19th, 2008 |
Recession Marketing: Virtual Events Leverage Smaller Budgets

In these tough economic times, marketer’s budgets are getting slashed and the situation requires innovative thinking to leverage small dollars. Virtual events are now part of the marketing mix and a good means of creating marketing dollar leverage. Jennifer Jones ...
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Citizen Journalism Plus A New Local Ad Model: Topix, The Largest News Community On The Web

November 11th, 2008 |
Citizen Journalism Plus A  New Local Ad Model: Topix, The Largest News Community On The Web

Chris Tolles, CEO of Topix, and Jennifer Jones discuss the pros and cons of citizen journalism and the objectivity of journalists today. Tolles also describes how Topix which is the largest news community on the web provides an ...
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Making Corporate Culture An Asset: Forrester’s Bruce Temkin’s Tips

November 3rd, 2008 |
Making Corporate Culture An Asset: Forrester’s Bruce Temkin’s Tips

Making a corporate culture more innovative, and open, so it can listen and share is the advice of Forrester VP and Analyst of Customer Experience, Bruce Temkin. He believes it is time for corporate management to change and adopt his ...
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The Role of Online Journalism: Insights from the Editor of Christian Science Monitor

October 27th, 2008 |
The Role of Online Journalism: Insights from the Editor of Christian Science Monitor

John Yemma, the new editor of the Christian Science Monitor (CSM) which is celebrating its 100th year anniversary in 2008, told Marketing Voices‘s Jennifer Jones how his publication is blending the roles of the online version with the print version. ...
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Intuit’s Quicken Builds Community Into Their Software

October 20th, 2008 |
Intuit’s Quicken Builds Community Into Their Software

Intuit recently launched software with community building capability built into its functionality. Scott Wilder, group manager of their small business group, tells Marketing Voices how their users are loving the product already. The functionality is not a link or popup, ...
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Plum Helps Websites Get ‘Social’

October 13th, 2008 |
Plum Helps Websites Get ‘Social’

CEO Hans Peter Brondmo, of Plum, talks to Marketing Voices about their free service that helps save, share and organize a person’s digital life. Brondmo also gives Jones insights into Plum’s newest product offering being announced October 13 and his ...
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Design Discipline and Building a Community: Common Abilities Says HiveLive CEO

October 6th, 2008 |
Design Discipline and Building a Community: Common Abilities Says HiveLive CEO

What does being good at design and being able to build a community have in common? Plenty says CEO of HiveLive, John Kembel. Also a consulting associate professor of the Institute of Design at Stanford, Kembel talks to Marketing Voices ...
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Influence Strategy: Social Media And Playmaking

September 29th, 2008 |
Influence Strategy: Social Media And Playmaking

There’s new science in the art of strategy and communication. Social media is a tool of strategic communications – a tool that can help impact influence. Trying to put this all together is exactly what Alan Kelly, CEO and ...
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One-Stop Shop for Corporate Social Media: KickApps Insights

September 15th, 2008 |
One-Stop Shop for Corporate Social Media: KickApps Insights

Figuring out what is a best social media strategy for a corporation is now easier with KickApps. The company provides on-demand social media, online video and widgets applications to grow online audiences. Marketing Voices talked to Michael Chin, Senior VP ...
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Venture Capital and Social Media: Spencer Tall and Allegis Capital

September 8th, 2008 |
Venture Capital and Social Media: Spencer Tall and Allegis Capital

Everyone wants to know what venture capitalists are investing in and why in the social media space. Spencer Tall, Managing Director of Allegis Capital tells Jennifer Jones just what it takes for a company to make the grade and why. ...
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Community Spirit – Building Sites in the World of the Corporate Enterprise

September 1st, 2008 |
Community Spirit – Building Sites in the World of the Corporate Enterprise

Building community sites today are part of a corporate trend that Dean Wiltse, Chairman and CEO of Vovici says is just beginning. All enterprises large and small are recognizing the need for a community site, and Vovici is a company ...
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Social Media and Healthcare Company Practices

August 25th, 2008 |
Social Media and Healthcare Company Practices

Social networks have created enormous opportunities for pharmaceutical and healthcare marketers to reach their patient and physician customers. Deborah Dick Rath, Senior Vice President of the Healthcare Practice of FactorTG tells Marketing Voices listeners how to develop an effective media ...
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Social Media Club: What’s it all About Anyway?

August 11th, 2008 |
Social Media Club: What’s it all About Anyway?

Everybody’s talking about social media and now there is a club that can tell you all about what it is. Chris Heuer talks to Jennifer Jones about the club he started in Fall 2005 and its growing strong. It is ...
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Virtual World Success: IMVU: A 3D Social Network

August 4th, 2008 |
Virtual World Success: IMVU: A 3D Social Network

The deep seated need to connect is making headway in the virtual world. IMVU is proof. CEO Cary Rosenzweig talks to Jennifer Jones about how the user-driven IMVU is so successful that it is generating $1 Million a month. ...
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Forrester’s Jeremiah Owyang: The Best and Worst of Social Marketing

July 28th, 2008 |
Forrester’s Jeremiah Owyang: The Best and Worst of Social Marketing

Not being social enough is a big problem for corporations trying to use social media. That’s what Jeremiah Owyang and his team at Forrester discovered in a new report. Forrester selected 16 firms across four industries and found only one ...
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Facebook: Building Successful Social Media Campaigns For Their Site

July 7th, 2008 |
Facebook: Building Successful Social Media Campaigns For Their Site

Both Electronic Arts and Microsoft have created social media campaigns for Facebook. Kevin Barenblat, CEO and Co-Founder of Context Optional discusses the creation of these campaigns on Facebook and how companies are making more social media connections through ...
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Social Influence Marketing: It’s All About Your Peers

June 30th, 2008 |
Social Influence Marketing: It’s All About Your Peers

Who is in your social circle? What influence do they have on you and what you purchase? Shiv Singh, VP of Social Media at Avenue A Razorfish thinks your peers have enormous influence on what you do and what you ...
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Social Marketing Skill Set: How to Find and “Package” People

June 23rd, 2008 |
Social Marketing Skill Set: How to Find and “Package” People

The digital marketplace is changing the skill set of marketers. Having knowledgeable people who “get social marketing and media” is key to success. But how does a person find the right people? Marketing Voices Jennifer Jones spoke to Matt Raggio, ...
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TubeMogul: A Single Point For Uploading Video on the Web

June 13th, 2008 |
TubeMogul: A Single Point For Uploading Video on the Web

Given the tons of videos that are online now, how does a marketer get video distributed? Enter Tubemogul, a free service that provides some one a place to upload video and track it. Jennifer Jones spoke to Mark Rotblat, VP ...
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H&R Block Social Media Programs Success

June 9th, 2008 |
H&R Block Social Media Programs Success

Who would ever think that a financial services company would be innovative about marketing? Paula Drum is vice president of marketing for H&R Block. In this podcast, she explains how programs using Twitter, Second Life and other onlines venues have ...
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blip.tv: Cool Service For Hosting Video, Marketer’s Delight

June 2nd, 2008 |
blip.tv: Cool Service For Hosting Video, Marketer’s Delight

If you have not heard or seen blip.tv yet, go check it out. It’s a free service for creators of user-generated content and it works well. In this podcast, Jennifer Jones speaks with Dina Kaplan, co-founder of blip.tv, to learn ...
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Citizen Journalism: Evolving Relationship Between the Press and the Public

May 19th, 2008 |
Citizen Journalism: Evolving Relationship Between the Press and the Public

Everyone has the power to participate in communication today through blogs and community groups. Many bloggers have become powerful, given the popularity of their blogs. Some have become citizen journalists – citizens who play “an active role in the process ...
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