Marketing Performance Management tagged posts:

Advertising Analytics: Doing more with Less

February 7th, 2008 |
Advertising Analytics: Doing more with Less

Join BearingPoint senior manager Richard Birt to understand the fundamentals of Marketing Performance Management. Even though it’s starting on the small, analytics are framing the way an organization can look at their future marketing efforts. In a recent poll, CMO’s [See the full post…]

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