Groundswell tagged posts:

Charlene Li and Josh Bernoff: Forrester VPs Launch Groundswell, the Book

April 24th, 2008 |
Charlene Li and Josh Bernoff: Forrester VPs Launch Groundswell, the Book

Groundswell guides companies to a winning perspective on social media and marketing. The co-authors Charlene Li and Josh Bernoff spoke with Marketing Voices about some of the companies they think are getting it right. (It’s worth hearing what they have ...
[see the full post]

Share
Download Video FileWatch/download video  

Categories: Marketing Voices, social media Tags: , , , , , , , ,

Forrester’s Josh Bernoff on Social Media in a Recession

March 9th, 2008 |
Forrester’s Josh Bernoff on Social Media in a Recession

Economists are hinting if not insisting that the U.S. is in a recession. Most often marketers are hit hard by a recession, as they and their budgets are the first to get cut. Forrester’s Josh Bernoff gives tips on how ...
[see the full post]

Share
Download Audio FileListen/download audio  

Categories: Marketing Voices, social media Tags: , , , , , , ,

Social Networking is Like Air Says Market Guru Charlene Li

April 15th, 2007 |
Social Networking is Like Air Says Market Guru Charlene Li

Forrester Research’s Vice President and Principal Analyst Charlene Li believes that social networking is becoming so important that it is like air, it is everywhere. In a videopodcast with Marketing Voices, Jennifer Jones, Li says that companies who don’t embrace ...
[see the full post]

Share
Download Video FileWatch/download video  

Categories: Connected Social Media, Marketing Voices, social media Tags: , , , , , , ,