Forrester tagged posts:

Jeremiah Owyang’s 3 Top Tips for Marketers Today

July 29th, 2009 |
Jeremiah Owyang’s 3 Top Tips for Marketers Today

Forrester Social Marketing Expert Jeremiah Owyang believes that the future of the social web is entering the era of social colonization. Given these insights, Jeremiah offered his perspective on the best strategies marketers have to implement to be successful.

Share
Download Audio FileListen/download audio  

Categories: Marketing Voices Tags: , , , , , ,

Recession Marketing: Virtual Events Leverage Smaller Budgets

November 19th, 2008 |
Recession Marketing: Virtual Events Leverage Smaller Budgets

In these tough economic times, marketer’s budgets are getting slashed and the situation requires innovative thinking to leverage small dollars. Virtual events are now part of the marketing mix and a good means of creating marketing dollar leverage. Jennifer Jones ...
[see the full post]

Share
Download Audio FileListen/download audio  

Categories: marketing, Marketing Voices, social media Tags: , , , , ,

Making Corporate Culture An Asset: Forrester’s Bruce Temkin’s Tips

November 3rd, 2008 |
Making Corporate Culture An Asset: Forrester’s Bruce Temkin’s Tips

Making a corporate culture more innovative, and open, so it can listen and share is the advice of Forrester VP and Analyst of Customer Experience, Bruce Temkin. He believes it is time for corporate management to change and adopt his ...
[see the full post]

Share
Download Audio FileListen/download audio  

Categories: marketing, Marketing Voices, social media Tags: , , , , ,

Forrester’s Jeremiah Owyang: The Best and Worst of Social Marketing

July 28th, 2008 |
Forrester’s Jeremiah Owyang: The Best and Worst of Social Marketing

Not being social enough is a big problem for corporations trying to use social media. That’s what Jeremiah Owyang and his team at Forrester discovered in a new report. Forrester selected 16 firms across four industries and found only one ...
[see the full post]

Share
Download Audio FileListen/download audio  

Categories: marketing, Marketing Voices, social media Tags: , , , , , ,

Using Design to Increase Customer’s Experience On The Web

April 28th, 2008 |
Using Design to Increase Customer’s Experience On The Web

Marketers are looking for a way to make the customer’s online experience better. Kerry Bodine, principal analyst of Forrester gets just how to do that. She explores how user-centered design processes, design-centric corporate cultures, and organizational structure contribute to ...
[see the full post]

Share
Download Audio FileListen/download audio  

Categories: marketing, Marketing Voices, social media Tags: , , , , , , ,

Charlene Li and Josh Bernoff: Forrester VPs Launch Groundswell, the Book

April 24th, 2008 |
Charlene Li and Josh Bernoff: Forrester VPs Launch Groundswell, the Book

Groundswell guides companies to a winning perspective on social media and marketing. The co-authors Charlene Li and Josh Bernoff spoke with Marketing Voices about some of the companies they think are getting it right. (It’s worth hearing what they have ...
[see the full post]

Share
Download Video FileWatch/download video  

Categories: Marketing Voices, social media Tags: , , , , , , , ,

Jeremiah Owyang, Senior Analyst at Forrester, at AMD’s BlogHaus

Jeremiah Owyang, Senior Analyst at Forrester, at AMD’s BlogHaus

What’s ahead for open social? How does the social networking universe continue to impact the way we do business? What parties is Jeremiah going to? These important questions are answered in this brief video podcast interview with Forrester Senior Analyst ...
[see the full post]

Share
Download Video FileWatch/download video  

Categories: SXSW BlogHaus, Tech Conferences and Events Tags: , , , , , , , ,

Forrester’s Josh Bernoff on Social Media in a Recession

March 9th, 2008 |
Forrester’s Josh Bernoff on Social Media in a Recession

Economists are hinting if not insisting that the U.S. is in a recession. Most often marketers are hit hard by a recession, as they and their budgets are the first to get cut. Forrester’s Josh Bernoff gives tips on how ...
[see the full post]

Share
Download Audio FileListen/download audio  

Categories: Marketing Voices, social media Tags: , , , , , , ,

The Latest Uses of Microblogging for Marketers

December 10th, 2007 |
The Latest Uses of Microblogging for Marketers

Microblogging is a social media tool that allows users to send brief updates to public and private networks. Peter Kim, Senior Analyst of Forrester Research tells how marketers are using the medium today and what best practices are for its ...
[see the full post]

Share
Download Audio FileListen/download audio  

Categories: Connected Social Media, marketing, Marketing Voices, social media Tags: , , , , , , ,

The Barnes and Noble Debate – “Cult of the Amateur”

The Barnes and Noble Debate – “Cult of the Amateur”

Andrew Keen, the author of “The Cult of the Amateur” debates his ideas that the Internet is killing culture and the media with Steve Gillmor, Keith Teare, Nicholas Carr, moderated by Dan Farber. Part 1.

Larry Magid takes a look at ...
[see the full post]

Share
Download Video FileWatch/download video  

Categories: Connected Social Media, Keen On Politics, TechOne Tags: , , , , , , , , , , , , , , , , , , , , ,

Social Networking is Like Air Says Market Guru Charlene Li

April 15th, 2007 |
Social Networking is Like Air Says Market Guru Charlene Li

Forrester Research’s Vice President and Principal Analyst Charlene Li believes that social networking is becoming so important that it is like air, it is everywhere. In a videopodcast with Marketing Voices, Jennifer Jones, Li says that companies who don’t embrace ...
[see the full post]

Share
Download Video FileWatch/download video  

Categories: Connected Social Media, Marketing Voices, social media Tags: , , , , , , ,

Disaster Recovery

January 15th, 2007 |
Disaster Recovery

How prepared is your organization to deal with the challenges of a disaster? How safe are your facilities, your data, your people? What is the most common disaster that causes a disruption of services in business today? Sometimes it’s the ...
[see the full post]

Share
Download Audio FileListen/download audio  

Categories: Connected Social Media, Corporate, Qwest Communications, Technology Tags: , , ,

The Only Thing We Have to Be Uncertain About is Uncertainty

December 5th, 2006 |
The Only Thing We Have to Be Uncertain About is Uncertainty

Forrester analyst and vice president Lisa Pierce told a group of Qwest customers that the great unknown — whether IT decisions today will fit with technologies of tomorrow — is a fact of life. While the fear of making mistakes ...
[see the full post]

Share
Download Audio FileListen/download audio  

Categories: Connected Social Media, Corporate, Qwest Communications, Technology Tags: , , , ,

Forrester’s Michaela Ion: Asia’s Technology Use

November 6th, 2006 |
Forrester’s Michaela Ion: Asia’s Technology Use

At the Forrester Consumer Forum Conference 2006 in Chicago, Forrester Researcher Michaela Ion spoke with PodTech’s Michael Johnson. Ion studies patterns in the adoption and use of technology in Asian/Pacific consumers.

Click here for transcript.

Share
Download Audio FileListen/download audio  

Categories: Connected Social Media, Tech Conferences and Events, Technology Tags: ,

Forrester Analyst Josh Bernoff: Future Video

November 3rd, 2006 |
Forrester Analyst Josh Bernoff: Future Video

Forrester Analyst Josh Bernoff speaks with PodTech’s Michael Johnson at the Forrester Consumer Forum Conference 2006 in Chicago. He discusses the future of online video and the caveats for broadcast networks that now want to have a share of the ...
[see the full post]

Share
Download Audio FileListen/download audio  

Categories: Connected Social Media, Tech Conferences and Events, Technology Tags: ,

Forrester’s Ted Schadler on Changing Habits in Consumer Technology

November 3rd, 2006 |
Forrester’s Ted Schadler on Changing Habits in Consumer Technology

Forrester Principal Analyst Ted Schadler specializes in research on consumer technology. He talks about the changing trends in consumer behavior given the growth in mobile and digital channel content delivery, at the Forrester Consumer Forum Conference 2006 in Chicago.

Click here ...
[see the full post]

Share
Download Audio FileListen/download audio  

Categories: Connected Social Media, Tech Conferences and Events, Technology Tags: , ,

Analyst Paul Jackson: Social Gadgetry

November 3rd, 2006 |
Analyst Paul Jackson: Social Gadgetry

Forrester analyst Paul Jackson comments on some of the latest devices and trends in social computing. He spoke at the Forrester Consumer Forum Conference 2006 in Chicago.

Click here for transcript.

Share
Download Audio FileListen/download audio  

Categories: Connected Social Media, Tech Conferences and Events, Technology Tags: , ,

Forrester Research: Consumer Demand Will Define Internet Video

November 3rd, 2006 |
Forrester Research: Consumer Demand Will Define Internet Video

To many TV watchers and users of Internet-based media services, Hollywood is expected to call the shots on how video is delivered. After all, Napster, Grokster and others didn’t get very far with peer-to-peer networks. But analysts like Forrester’s Maribel ...
[see the full post]

Share
Download Audio FileListen/download audio  

Categories: Connected Social Media, Tech Conferences and Events, Technology Tags: ,

Forrester Research: IP-Based Video Confusion Will Work Itself Out

November 3rd, 2006 |
Forrester Research: IP-Based Video Confusion Will Work Itself Out

Electronics manufacturers expect a banner holiday season this year selling video and audio gear to consumers. Unfortunately, users do not have the freedom they want or expect whent it comes to consuming their content however they want. In this podcast, ...
[see the full post]

Share
Download Audio FileListen/download audio  

Categories: Connected Social Media, Tech Conferences and Events, Technology Tags: ,

Social Computing: Mobile Gaming

November 3rd, 2006 |
Social Computing: Mobile Gaming

The market presented by the mobile platform, with its existing network of devices already in place, keeps developers in the gaming industry up late trying to take advantage of this potential. According to Forrester Senior Analyst Paul Jackson, to date ...
[see the full post]

Share
Download Audio FileListen/download audio  

Categories: Connected Social Media, Tech Conferences and Events, Technology Tags: ,

Marketing to the Mobile Channel

November 3rd, 2006 |
Marketing to the Mobile Channel

Marketers need to understand that the mobile channel is unique, with unique opportunities. Consumers need to change their behavior around their mobile devices to open up some of these possibilities. What does this mean for the future of mobile? Charles ...
[see the full post]

Share
Download Audio FileListen/download audio  

Categories: Connected Social Media, Tech Conferences and Events, Technology Tags: ,

Nicholas Negroponte and the $100 Laptop

November 3rd, 2006 |
Nicholas Negroponte and the $100 Laptop

Nicholas Negroponte is taking a leave of absence from his position as director of the MIT Media Laboratory to chair the non-profit One Laptop Per Child. The organization seeks to re-think the portable computer, and to put thousands of machines ...
[see the full post]

Share
Download Audio FileListen/download audio  

Categories: Connected Social Media, Tech Conferences and Events, Technology Tags: , ,

TiECON East 2006: Rich Media Content Will Be King, Panel Says

TiECON East 2006: Rich Media Content Will Be King, Panel Says

“Is the Internet going to displace broadcast media?” asked Josh Bernoff, VP and Principal Analyst with Forrester Research. Bernoff moderated a discussion about digital media convergence in which panelists from content and distribution companies discussed opportunities and challenges in the ...
[see the full post]

Share
Download Audio FileListen/download audio  

Categories: Connected Social Media, Tech Conferences and Events, Technology, TiECON East Tags: ,