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Providing Brands with Radar: Measuring the Power of Consumer Generated Media

Providing Brands with Radar: Measuring the Power of Consumer Generated Media

Peter Blackshaw Chief Marketing Officer of Nielsen/Buzzmetrics discusses a new global measurement standard for consumer generated media. Consumer generated media includes blogs, podcasts, videoblogs and online news forums. Pete provides marketers with a perspective on why this media is important ...
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Categories: Connected Social Media, Marketing Voices, social media, Technology Tags: , ,