Insights From Intel On Integrating Marketing, PR and Advertising

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Nancy Bhagat is the vice president for the sales and marketing group and director of integrated marketing at Intel. She joined MarketingVoices’ Jennifer Jones a little background on the Upload Lounge that Intel provided for the first time this past year at the Fall IDF. Every year for the past ten years in San Francisco, Intel has convened its Fall developer forum, and as the chip giant continues to address integrated computing environments, the Upload Lounge was a physical acknowledgment of the significance that social media messaging is taking on. Bhagat says that, at least at Intel, the executive team is on board when it comes to implementing social media strategy — a reality that has allowed her to re-brand her own team as an “integrated marketing” department. The marketing “mix” that Bhagat is excited to foster includes traditional media as well as the elaborate peer-oriented network that developers around the world already rely on for so much information and support. Looking ahead, Bhagat says that the measurement for new efforts online will stress engagement through increasingly complex messaging. On the marketing budget side, Bhagat is expecting that Intel will continue to stay out front in terms of stressing innovation in online and social media marketing efforts.