Storytelling

We’re born storytellers.
It’s how we’re wired. From the cradle to the grave, we humans derive our understanding and expectations of the world from stories. In them, we learn how to be social. Through them, we share experience. The listener becomes the teller, passing the story forward until it becomes part of our culture.

People connect with stories, not messages.
Stories persuade and motivate us, because they tap into our emotions and our drive to empathize. That connection makes stories memorable in a way that brand messages are not.

Shows build audiences. Audiences build brands.
We’re not making that up—good stories are addictive. When you finish one, you want another. That’s why we make shows. An episodic narrative attracts a loyal following, and inspires newcomers to explore previous chapters. More importantly, it empowers you to enrich your brand identity with every episode.

We are masters of the art.
Our writers and producers are professional broadcast journalists, gifted at inspiring audiences through episodic storytelling. We’ll shepherd your project from concept to delivery, and provide you a final product that exceeds all expectations.

Example:

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With the advent of easily posted Internet videos comes the temptation to upload unedited “authentic” videos, or videos that are overly messaged with your company’s marketing jargon. Neither approach is effective for reaching your target audience. The former is too laborious to watch and takes too much of the viewer’s time. The latter turns off viewers; especially true when trying to reach a B2B audience that doesn’t want to be marketed to.

Somewhere in between is the way to capture, organize and present sounds and images, which gives a message the best possible chance of keeping a viewer’s attention. This requires making the correct editorial decisions. In this video we show a number of ways of taking the raw materials of a typical shoot at a tech conference to produce five different styles.

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