Engaging

Ascend to advocacy:
Social media is a dialogue. The strongest brands tweet, text and facebook their fans 24/7. By listening in on the discussion surrounding your content—and offering reasoned, productive responses—you transform a passive audience into an army of brand advocates.

But where do you start? Begin by understanding the levels of engagement:

Promoting:
The first step is to go beyond the tactics of tweeting and posting, and use the full array of social media tools to tell your story.

Finding & Listening:
The next step utilizes our KET Strategy to identify and follow your key influencers.

Outreach:
The final step is contributing something new, relevant and valuable that furthers the conversation.

A strategic ascent from one level to the next can turn brands into thought leaders. It’s like a ladder to brand advocacy.

We’ll help you climb it.

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