Ascend to advocacy:
Social media is a dialogue. The strongest brands tweet, text and facebook their fans 24/7. By listening in on the discussion surrounding your content—and offering reasoned, productive responses—you transform a passive audience into an army of brand advocates.
But where do you start? Begin by understanding the levels of engagement:
The first step is to go beyond the tactics of tweeting and posting, and use the full array of social media tools to tell your story.
Finding & Listening:
The next step utilizes our KET Strategy to identify and follow your key influencers.
The final step is contributing something new, relevant and valuable that furthers the conversation.
A strategic ascent from one level to the next can turn brands into thought leaders. It’s like a ladder to brand advocacy.
We’ll help you climb it.