marketing category posts:

Perspectives From Guy Kawasaki: On Twitter, His Book: Reality Check And Life

November 26th, 2008 |
Perspectives From Guy Kawasaki: On Twitter, His Book: Reality Check And Life

Guy Kawasaki is one of the most well known marketers in the world. His new book Reality Check is making its way to the best seller list. Marketing Voices host Jennifer Jones caught him at his home and discussed the ...
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Recession Marketing: Virtual Events Leverage Smaller Budgets

November 19th, 2008 |
Recession Marketing: Virtual Events Leverage Smaller Budgets

In these tough economic times, marketer’s budgets are getting slashed and the situation requires innovative thinking to leverage small dollars. Virtual events are now part of the marketing mix and a good means of creating marketing dollar leverage. Jennifer Jones ...
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Making Corporate Culture An Asset: Forrester’s Bruce Temkin’s Tips

November 3rd, 2008 |
Making Corporate Culture An Asset: Forrester’s Bruce Temkin’s Tips

Making a corporate culture more innovative, and open, so it can listen and share is the advice of Forrester VP and Analyst of Customer Experience, Bruce Temkin. He believes it is time for corporate management to change and adopt his ...
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The Role of Online Journalism: Insights from the Editor of Christian Science Monitor

October 27th, 2008 |
The Role of Online Journalism: Insights from the Editor of Christian Science Monitor

John Yemma, the new editor of the Christian Science Monitor (CSM) which is celebrating its 100th year anniversary in 2008, told Marketing Voices‘s Jennifer Jones how his publication is blending the roles of the online version with the print version. ...
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Intuit’s Quicken Builds Community Into Their Software

October 20th, 2008 |
Intuit’s Quicken Builds Community Into Their Software

Intuit recently launched software with community building capability built into its functionality. Scott Wilder, group manager of their small business group, tells Marketing Voices how their users are loving the product already. The functionality is not a link or popup, ...
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Plum Helps Websites Get ‘Social’

October 13th, 2008 |
Plum Helps Websites Get ‘Social’

CEO Hans Peter Brondmo, of Plum, talks to Marketing Voices about their free service that helps save, share and organize a person’s digital life. Brondmo also gives Jones insights into Plum’s newest product offering being announced October 13 and his ...
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Influence Strategy: Social Media And Playmaking

September 29th, 2008 |
Influence Strategy: Social Media And Playmaking

There’s new science in the art of strategy and communication. Social media is a tool of strategic communications – a tool that can help impact influence. Trying to put this all together is exactly what Alan Kelly, CEO and ...
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One-Stop Shop for Corporate Social Media: KickApps Insights

September 15th, 2008 |
One-Stop Shop for Corporate Social Media: KickApps Insights

Figuring out what is a best social media strategy for a corporation is now easier with KickApps. The company provides on-demand social media, online video and widgets applications to grow online audiences. Marketing Voices talked to Michael Chin, Senior VP ...
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Community Spirit – Building Sites in the World of the Corporate Enterprise

September 1st, 2008 |
Community Spirit – Building Sites in the World of the Corporate Enterprise

Building community sites today are part of a corporate trend that Dean Wiltse, Chairman and CEO of Vovici says is just beginning. All enterprises large and small are recognizing the need for a community site, and Vovici is a company ...
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Social Media and Healthcare Company Practices

August 25th, 2008 |
Social Media and Healthcare Company Practices

Social networks have created enormous opportunities for pharmaceutical and healthcare marketers to reach their patient and physician customers. Deborah Dick Rath, Senior Vice President of the Healthcare Practice of FactorTG tells Marketing Voices listeners how to develop an effective media ...
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Social Media Club: What’s it all About Anyway?

August 11th, 2008 |
Social Media Club: What’s it all About Anyway?

Everybody’s talking about social media and now there is a club that can tell you all about what it is. Chris Heuer talks to Jennifer Jones about the club he started in Fall 2005 and its growing strong. It is ...
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Virtual World Success: IMVU: A 3D Social Network

August 4th, 2008 |
Virtual World Success: IMVU: A 3D Social Network

The deep seated need to connect is making headway in the virtual world. IMVU is proof. CEO Cary Rosenzweig talks to Jennifer Jones about how the user-driven IMVU is so successful that it is generating $1 Million a month. ...
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Forrester’s Jeremiah Owyang: The Best and Worst of Social Marketing

July 28th, 2008 |
Forrester’s Jeremiah Owyang: The Best and Worst of Social Marketing

Not being social enough is a big problem for corporations trying to use social media. That’s what Jeremiah Owyang and his team at Forrester discovered in a new report. Forrester selected 16 firms across four industries and found only one ...
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FriendFeed: Customizing Content From Your Friends

July 21st, 2008 |
FriendFeed: Customizing Content From Your Friends

What your friends are sharing is most important to most people and it is also especially relevant for marketers. FriendFeed, a service funded by Benchmark Capital imports feeds from 41 websites, photo sites, music sites and video sites and aggregates ...
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TubeMogul: A Single Point For Uploading Video on the Web

June 13th, 2008 |
TubeMogul: A Single Point For Uploading Video on the Web

Given the tons of videos that are online now, how does a marketer get video distributed? Enter Tubemogul, a free service that provides some one a place to upload video and track it. Jennifer Jones spoke to Mark Rotblat, VP ...
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blip.tv: Cool Service For Hosting Video, Marketer’s Delight

June 2nd, 2008 |
blip.tv: Cool Service For Hosting Video, Marketer’s Delight

If you have not heard or seen blip.tv yet, go check it out. It’s a free service for creators of user-generated content and it works well. In this podcast, Jennifer Jones speaks with Dina Kaplan, co-founder of blip.tv, to learn ...
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Former Organic CEO Mark Kingdon On the Power of Persona

May 26th, 2008 |
Former Organic CEO Mark Kingdon On the Power of Persona

In an increasingly complex world of demographic, psychographic and ethnographic research, it’s no longer safe to assume that companies actually know their customers. Harnessing the power of persona or a representative profile, which summarizes a key demographic target is a ...
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Citizen Journalism: Evolving Relationship Between the Press and the Public

May 19th, 2008 |
Citizen Journalism: Evolving Relationship Between the Press and the Public

Everyone has the power to participate in communication today through blogs and community groups. Many bloggers have become powerful, given the popularity of their blogs. Some have become citizen journalists – citizens who play “an active role in the process ...
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Mobile Marketing: The Next Opportunity

May 4th, 2008 |
Mobile Marketing: The Next Opportunity

Worldwide mobile content revenues are expected to surpass $44 billion by 2011, so it shouldn’t surprise anyone that mobile entertainment and campaigns are growing annually by leaps and bounds, with marketers beginning to investigate mobile opportunities seriously. Marketing Voices spoke ...
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Using Design to Increase Customer’s Experience On The Web

April 28th, 2008 |
Using Design to Increase Customer’s Experience On The Web

Marketers are looking for a way to make the customer’s online experience better. Kerry Bodine, principal analyst of Forrester gets just how to do that. She explores how user-centered design processes, design-centric corporate cultures, and organizational structure contribute to ...
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What To Do If You Get Negative Online Attacks

April 20th, 2008 |
What To Do If You Get Negative Online Attacks

Most of the time online interaction goes well for companies. Transparency is becoming more accepted and problems are rare. But what does a company or person do if they are attacked? Marketing Voices talks to Denise Shiffman, author of ...
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Building Communities in Consumer Markets with Ugobe and Pleo

March 30th, 2008 |
Building Communities in Consumer Markets with Ugobe and Pleo

Ugobe‘s VP of Marketing Lisa Abbott tells how her company built strong communities for the unique lifelike creature called Pleo. Pleo is a baby dinosaur that has attracted the attention of thousands. Targeting both developers and consumers helped drive demand ...
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Alltop: Guy Kawasaki’s Newest Venture in Social Media

March 2nd, 2008 |
Alltop: Guy Kawasaki’s Newest Venture in Social Media

Guy Kawasaki uses his marketing flair to launch his newest site, ALLTOP. Leading with the egos site which contains the top tech blog feeds, Kawasaki talks how he leveraged the egos focus to drive traffic to Alltop. Kawasaki also ...
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DIGG Campaign with Federated Media Breaks New Ground for Intel

February 17th, 2008 |
DIGG Campaign with Federated Media Breaks New Ground for Intel

Digg is an incredible place for people to discover and share content from anywhere on the web. David Veneski, Digital Campaign Manager for Intel, talks about a campaign they did with Digg that helped consumers truly understand Intel technology. Intel ...
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Social Media Worldwide: Shel Israel’s Perspective

January 13th, 2008 |
Social Media Worldwide: Shel Israel’s Perspective

Shel Israel, well-known blogger, author and consultant, has just completed a worldwide study of social media adoption and use. His biggest revelation is all about the kids and how they are using the tools. He also describes how other countries ...
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