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Facebook: Building Successful Social Media Campaigns For Their Site

July 7th, 2008 |
Facebook: Building Successful Social Media Campaigns For Their Site

Both Electronic Arts and Microsoft have created social media campaigns for Facebook. Kevin Barenblat, CEO and Co-Founder of Context Optional discusses the creation of these campaigns on Facebook and how companies are making more social media connections through Facebook. [See the full post…]

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Social Influence Marketing: It’s All About Your Peers

June 30th, 2008 |
Social Influence Marketing: It’s All About Your Peers

Who is in your social circle? What influence do they have on you and what you purchase? Shiv Singh, VP of Social Media at Avenue A Razorfish thinks your peers have enormous influence on what you do and what you [See the full post…]

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Social Marketing Skill Set: How to Find and “Package” People

June 23rd, 2008 |
Social Marketing Skill Set: How to Find and “Package” People

The digital marketplace is changing the skill set of marketers. Having knowledgeable people who “get social marketing and media” is key to success. But how does a person find the right people? Marketing Voices Jennifer Jones spoke to Matt Raggio, [See the full post…]

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TubeMogul: A Single Point For Uploading Video on the Web

June 13th, 2008 |
TubeMogul: A Single Point For Uploading Video on the Web

Given the tons of videos that are online now, how does a marketer get video distributed? Enter Tubemogul, a free service that provides some one a place to upload video and track it. Jennifer Jones spoke to Mark Rotblat, [See the full post…]

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H&R Block Social Media Programs Success

June 9th, 2008 |
H&R Block Social Media Programs Success

Who would ever think that a financial services company would be innovative about marketing? Paula Drum is vice president of marketing for H&R Block. In this podcast, she explains how programs using Twitter, Second Life and other onlines [See the full post…]

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blip.tv: Cool Service For Hosting Video, Marketer’s Delight

June 2nd, 2008 |
blip.tv: Cool Service For Hosting Video, Marketer’s Delight

If you have not heard or seen blip.tv yet, go check it out. It’s a free service for creators of user-generated content and it works well. In this podcast, Jennifer Jones speaks with Dina Kaplan, co-founder of blip.tv, to learn [See the full post…]

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Former Organic CEO Mark Kingdon On the Power of Persona

May 26th, 2008 |
Former Organic CEO Mark Kingdon On the Power of Persona

In an increasingly complex world of demographic, psychographic and ethnographic research, it’s no longer safe to assume that companies actually know their customers. Harnessing the power of persona or a representative profile, which summarizes a key demographic target is a [See the full post…]

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Citizen Journalism: Evolving Relationship Between the Press and the Public

May 19th, 2008 |
Citizen Journalism: Evolving Relationship Between the Press and the Public

Everyone has the power to participate in communication today through blogs and community groups. Many bloggers have become powerful, given the popularity of their blogs. Some have become citizen journalists – citizens who play “an active role in the process [See the full post…]

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Brand Engagement: The Latest Insights From Brian Haven, Forrester Analyst

May 12th, 2008 |
Brand Engagement: The Latest Insights From Brian Haven, Forrester Analyst

Brian Haven, Senior Analyst at Forrester Research talks to Marketing Voices at the Forrester Marketing Forum in Los Angeles about the latest thinking about brand engagement today. Haven tells Jennifer Jones that although social marketing is taking off and [See the full post…]

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Keynote Podcast: John Doerr and Michael Moritz, Live at the National Venture Capital Association

May 9th, 2008 |
Keynote Podcast: John Doerr and Michael Moritz, Live at the National Venture Capital Association

In this podcast, John Doerr, partner at Kleiner Perkins Caulfield & Byers, and Mike Moritz, of Sequoia Capital, talk openly about themselves and their lives in venture capital. The keynote session was recorded live at the National Venture [See the full post…]

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Mobile Marketing: The Next Opportunity

May 4th, 2008 |
Mobile Marketing: The Next Opportunity

Worldwide mobile content revenues are expected to surpass $44 billion by 2011, so it shouldn’t surprise anyone that mobile entertainment and campaigns are growing annually by leaps and bounds, with marketers beginning to investigate mobile opportunities seriously. Marketing Voices spoke [See the full post…]

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Using Design to Increase Customer’s Experience On The Web

April 28th, 2008 |
Using Design to Increase Customer’s Experience On The Web

Marketers are looking for a way to make the customer’s online experience better. Kerry Bodine, principal analyst of Forrester gets just how to do that. She explores how user-centered design processes, design-centric corporate cultures, and organizational structure contribute to the [See the full post…]

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Charlene Li and Josh Bernoff: Forrester VPs Launch Groundswell, the Book

April 24th, 2008 |
Charlene Li and Josh Bernoff: Forrester VPs Launch Groundswell, the Book

Groundswell guides companies to a winning perspective on social media and marketing. The co-authors Charlene Li and Josh Bernoff spoke with Marketing Voices about some of the companies they think are getting it right. (It’s worth hearing what they have [See the full post…]

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What To Do If You Get Negative Online Attacks

April 20th, 2008 |
What To Do If You Get Negative Online Attacks

Most of the time online interaction goes well for companies. Transparency is becoming more accepted and problems are rare. But what does a company or person do if they are attacked? Marketing Voices talks to Denise Shiffman, author of The [See the full post…]

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An Agency’s Perspective In Working Social Media Strategies

April 17th, 2008 |
An Agency’s Perspective In Working Social Media Strategies

Adam Metz, partner with theMIX, a firm that blends social Web strategy, business development and PR spoke to Marketing Voices when he was still with LaunchSquad. They talked about how to most effectively assess a company’s “social media [See the full post…]

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Nike’s Jordan Brand Uses Social Marketing Strategies To Build Consumer Loyalty

April 14th, 2008 |
Nike’s Jordan Brand Uses Social Marketing Strategies To Build Consumer Loyalty

Emmanuel Brown knows how to engage his customers. As director for digital and content for Nike’s Jordan brand, he knows his customers inside-and-out and has been widely successful launching innovative, digitally-driven programs such as Jordan Breakfast Club. Talking to [See the full post…]

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How Social Media is Impacting the Corporate Marketing and PR Functions

April 7th, 2008 |
How Social Media is Impacting the Corporate Marketing and PR Functions

There are no established practices for setting up social media within most corporations. Those are the findings of Comrade Managing Partner Thelton McMillian in an exclusive study conducted for Marketing Voices. In this podcast, McMillian speaks with Jennifer Jones [See the full post…]

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Building Communities in Consumer Markets with Ugobe and Pleo

March 30th, 2008 |
Building Communities in Consumer Markets with Ugobe and Pleo

Ugobe‘s VP of Marketing Lisa Abbott tells how her company built strong communities for the unique lifelike creature called Pleo. Pleo is a baby dinosaur that has attracted the attention of thousands. Targeting both developers and consumers helped drive [See the full post…]

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Social Marketing Insights from the Obama and Clinton Campaigns

March 24th, 2008 |
Social Marketing Insights from the Obama and Clinton Campaigns

The Democratic campaigns provide multiple opportunities for learning about social marketing. Pete Blackshaw EVP of Nielsen Online just completed an analysis of the campaigns and gives Marketing Voices his perspective on what corporate marketers need to do to make their [See the full post…]

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Microsoft’s Porcaro on Online Community

March 17th, 2008 |
Microsoft’s Porcaro on Online Community

As one of the world’s most renowned gamers, John Porcaro, Manager of the Online Community of Microsoft knows what is happening online whether it concerns games or not. He talks with Marketing Voices of online trends and where the [See the full post…]

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Forrester’s Josh Bernoff on Social Media in a Recession

March 9th, 2008 |
Forrester’s Josh Bernoff on Social Media in a Recession

Economists are hinting if not insisting that the U.S. is in a recession. Most often marketers are hit hard by a recession, as they and their budgets are the first to get cut. Forrester’s Josh Bernoff gives tips on how [See the full post…]

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Alltop: Guy Kawasaki’s Newest Venture in Social Media

March 2nd, 2008 |
Alltop: Guy Kawasaki’s Newest Venture in Social Media

Guy Kawasaki uses his marketing flair to launch his newest site, ALLTOP. Leading with the egos site which contains the top tech blog feeds, Kawasaki talks how he leveraged the egos focus to drive traffic to Alltop. Kawasaki also [See the full post…]

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The Latest Measurement Tips for Social Media

February 24th, 2008 |
The Latest Measurement Tips for Social Media

Influence, impact, engagement. How should marketing executives be thinking about measurement today? Margaret Coles, COO of Factor TG, a marketing measurement and accountability company, says marketers have to start with their target audiences and decide what tools to use [See the full post…]

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DIGG Campaign with Federated Media Breaks New Ground for Intel

February 17th, 2008 |
DIGG Campaign with Federated Media Breaks New Ground for Intel

Digg is an incredible place for people to discover and share content from anywhere on the web. David Veneski, Digital Campaign Manager for Intel, talks about a campaign they did with Digg that helped consumers truly understand Intel technology. Intel [See the full post…]

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Inside Elf Yourself’s Marketing Campaign’s Success

February 10th, 2008 |
Inside Elf Yourself’s Marketing Campaign’s Success

Office Max’s Elf Yourself marketing campaign attracted 193 million visitors and was the best viral campaign in the history of the Web. More than 123 million “elves” were created in just SIX weeks (you’ll find many pictures of them on [See the full post…]

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