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The digital marketplace is changing the skill set of marketers. Having knowledgeable people who “get social marketing and media” is key to success. But how does a person find the right people? Marketing Voices Jennifer Jones spoke to Matt Raggio, [See the full post…] |
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Categories: Marketing Voices, social media Tags: Jennifer Jones, Marketing Voices, Matt Raggio, Oak Technology Partners
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In an increasingly complex world of demographic, psychographic and ethnographic research, it’s no longer safe to assume that companies actually know their customers. Harnessing the power of persona or a representative profile, which summarizes a key demographic target is a [See the full post…] |
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Categories: marketing, Marketing Voices, social media Tags: Jennifer Jones, Mark Kingdon, organic, Second Life
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Everyone has the power to participate in communication today through blogs and community groups. Many bloggers have become powerful, given the popularity of their blogs. Some have become citizen journalists – citizens who play “an active role in the process [See the full post…] |
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Categories: marketing, Marketing Voices, social media Tags: bloggers, citizen journalism, Jennifer Jones, Jennifer McClure, Marketing Voices, SNCR, social media
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Worldwide mobile content revenues are expected to surpass $44 billion by 2011, so it shouldn’t surprise anyone that mobile entertainment and campaigns are growing annually by leaps and bounds, with marketers beginning to investigate mobile opportunities seriously. Marketing Voices spoke [See the full post…] |
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Categories: marketing, Marketing Voices, social media Tags: David Breckling, Marketing Voices, mobile, mobile entertainment, Phluant Mobile
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Marketers are looking for a way to make the customer’s online experience better. Kerry Bodine, principal analyst of Forrester gets just how to do that. She explores how user-centered design processes, design-centric corporate cultures, and organizational structure contribute to the [See the full post…] |
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Categories: marketing, Marketing Voices, social media Tags: Forrester, forrester marketing forum, Interactive Web Design, Jennifer Jones, Kerry Bodine, marketing, Marketing Voices, social media
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Emmanuel Brown knows how to engage his customers. As director for digital and content for Nike’s Jordan brand, he knows his customers inside-and-out and has been widely successful launching innovative, digitally-driven programs such as Jordan Breakfast Club. Talking to [See the full post…] |
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Categories: Marketing Voices, social media Tags: Emmanuel Brown, Jennifer Jones, Jordan Breakfast Club, Nike
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Ugobe‘s VP of Marketing Lisa Abbott tells how her company built strong communities for the unique lifelike creature called Pleo. Pleo is a baby dinosaur that has attracted the attention of thousands. Targeting both developers and consumers helped drive [See the full post…] |
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Categories: marketing, Marketing Voices, social media Tags: Jennifer Jones, Lisa Abbott, Marketing Voices, Pleo, social media, Ugobe
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The Democratic campaigns provide multiple opportunities for learning about social marketing. Pete Blackshaw EVP of Nielsen Online just completed an analysis of the campaigns and gives Marketing Voices his perspective on what corporate marketers need to do to make their [See the full post…] |
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Categories: Marketing Voices, social media Tags:
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As one of the world’s most renowned gamers, John Porcaro, Manager of the Online Community of Microsoft knows what is happening online whether it concerns games or not. He talks with Marketing Voices of online trends and where the [See the full post…] |
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Categories: Marketing Voices, Microsoft, social media Tags:
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Influence, impact, engagement. How should marketing executives be thinking about measurement today? Margaret Coles, COO of Factor TG, a marketing measurement and accountability company, says marketers have to start with their target audiences and decide what tools to use [See the full post…] |
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Categories: Connected Social Media, Marketing Voices, social media Tags: factorTG, Jennifer Jones, Margaret Coles, marketing, Marketing Voices, social media
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Digg is an incredible place for people to discover and share content from anywhere on the web. David Veneski, Digital Campaign Manager for Intel, talks about a campaign they did with Digg that helped consumers truly understand Intel technology. Intel [See the full post…] |
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Categories: Connected Social Media, marketing, Marketing Voices, social media Tags:
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Office Max’s Elf Yourself marketing campaign attracted 193 million visitors and was the best viral campaign in the history of the Web. More than 123 million “elves” were created in just SIX weeks (you’ll find many pictures of them on [See the full post…] |
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Categories: Connected Social Media, Marketing Voices, social media Tags: Bob Thacker, brand engagement, Elf Yourself, Jennifer Jones, Marketing Voices, Office Max, social media, viral campaign