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Jake Kahle, principal of Something Gaming Partners (Twitter.com/JakeKahle and phone: 702-481-6954) is working marketing partnerships and leveraging social media platforms like Facebook and Twitter to help many Las Vegas casinos. These casinos live and die off their databases which capture ... [see the full post] |
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Categories: Marketing Voices Tags: Casinos, Facebook, Gaming, Jake Kahle, Las Vegas, Marking, social media, Something Gaming Partners, Twitter
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The legendary Guy Kawasaki, entrepreneur, venture capitalist, author and Twitter aficionado talks about the strategies he uses for gaining incredible numbers of people following him on twitter. More than 180,000 people are reading his tweets as of October 2009. ... [see the full post] |
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Categories: Marketing Voices Tags: alltop, entrepreneur, Guy Kawasaki, Transparency, Twitter, Twitter Strategies, venture capitalist
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Forrester Social Marketing Expert Jeremiah Owyang believes that the future of the social web is entering the era of social colonization. Given these insights, Jeremiah offered his perspective on the best strategies marketers have to implement to be successful.
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Categories: Marketing Voices Tags: corporate brands, Dell, Forrester, Jeremiah Owyang, social colonization, Social Marketing Expert, social web
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Recruiting is an industry that needs more edgy marketing. Having worked with some recruiters over the years, I was curious to learn from Hollister about social media techniques they have employed. Meg Toland of Hollister and I spoke about ... [see the full post] |
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On May 29th, 2009 a group of bloggers including Guy Kawasaki, Robert Scoble, Charlene Li, and Jennifer Jones will be flying via a navy plane to the USS Nimitz. The ship holds 5,000 people and will be out in the ... [see the full post] |
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Categories: Marketing Voices, social media, Tech Conferences and Events Tags: Avere Group, bloggers, Charlene Li, Dennis Hall, Guy Kawasaki, Jennifer Jones, podcasters, Public Affairs Officers, Robert Scoble, ship bonding, USS Nimitz, word of mouth marketing
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Web video publishers need to build communities of subscribers and video is becoming the preferred means for visual communications. Channels.com just announced a series of enhancements that make it easier than ever for people to subscribe to video feeds and ... [see the full post] |
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Categories: Corporate, Marketing Voices Tags:
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As an investor in early stage companies, Pascal Levensohn, founder LEVP, is looking hard at doing new deals today in spite of the recession. Levensohn tells Marketing Voices what an entrepreneur needs to do to get a VC’s ... [see the full post] |
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Categories: Marketing Voices Tags: Jennifer Jones, LEVP, Marketing Voices, Pascal Levensohn, recession, VC, Venture Investing
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For $250 month for monitoring 25 communications, Scout Labs now has a SAAS product for anyone who wants to listen to their brand online. Marketing Voices spoke to Jenny Zeszut, CEO of Scout Labs to hear how customers like Stub ... [see the full post] |
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Categories: Marketing Voices Tags: brand positions, Jennifer Jones, Jenny Zeszut, Marketing Voices, Netflix, SAAS, Scout Labs, sentiment detection, Stub Hub
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Guy Kawasaki is one of the most well known marketers in the world. His new book Reality Check is making its way to the best seller list. Marketing Voices host Jennifer Jones caught him at his home and discussed the ... [see the full post] |
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Categories: marketing, Marketing Voices, social media Tags: Guy Kawasaki, Jennifer Jones, Marketing Voices, Reality Check, Twitter
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In these tough economic times, marketer’s budgets are getting slashed and the situation requires innovative thinking to leverage small dollars. Virtual events are now part of the marketing mix and a good means of creating marketing dollar leverage. Jennifer Jones ... [see the full post] |
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Categories: marketing, Marketing Voices, social media Tags: brent arslaner, Forrester, Jennifer Jones, Marketing Voices, unisfair, virtual events