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Jake Kahle, principal of Something Gaming Partners (Twitter.com/JakeKahle and phone: 702-481-6954) is working marketing partnerships and leveraging social media platforms like Facebook and Twitter to help many Las Vegas casinos. These casinos live and die off their databases which [See the full post…] |
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Categories: Marketing Voices Tags: Casinos, Facebook, Gaming, Jake Kahle, Las Vegas, Marking, social media, Something Gaming Partners, Twitter
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The legendary Guy Kawasaki, entrepreneur, venture capitalist, author and Twitter aficionado talks about the strategies he uses for gaining incredible numbers of people following him on twitter. More than 180,000 people are reading his tweets as of October 2009. He [See the full post…] |
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Categories: Marketing Voices Tags: alltop, entrepreneur, Guy Kawasaki, Transparency, Twitter, Twitter Strategies, venture capitalist
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Forrester Social Marketing Expert Jeremiah Owyang believes that the future of the social web is entering the era of social colonization. Given these insights, Jeremiah offered his perspective on the best strategies marketers have to implement to be successful. [See the full post…] |
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Categories: Marketing Voices Tags: corporate brands, Dell, Forrester, Jeremiah Owyang, social colonization, Social Marketing Expert, social web
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Recruiting is an industry that needs more edgy marketing. Having worked with some recruiters over the years, I was curious to learn from Hollister about social media techniques they have employed. Meg Toland of Hollister and I spoke about new [See the full post…] |
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Categories: Marketing Voices, social media, Tech Conferences and Events Tags: Avere Group, bloggers, Charlene Li, Dennis Hall, Guy Kawasaki, Jennifer Jones, podcasters, Public Affairs Officers, Robert Scoble, ship bonding, USS Nimitz, word of mouth marketing
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Web video publishers need to build communities of subscribers and video is becoming the preferred means for visual communications. Channels.com just announced a series of enhancements that make it easier than ever for people to subscribe to video feeds and [See the full post…] |
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In these tough economic times, marketer’s budgets are getting slashed and the situation requires innovative thinking to leverage small dollars. Virtual events are now part of the marketing mix and a good means of creating marketing dollar leverage. Jennifer Jones [See the full post…] |
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Categories: marketing, Marketing Voices, social media Tags: brent arslaner, Forrester, Jennifer Jones, Marketing Voices, unisfair, virtual events
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Chris Tolles, CEO of Topix, and Jennifer Jones discuss the pros and cons of citizen journalism and the objectivity of journalists today. Tolles also describes how Topix which is the largest news community on the web provides an interesting business [See the full post…] |
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Categories: Marketing Voices, social media Tags: Chris Tolles, citizen journalism, Marketing Voices, social media, Topix
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Making a corporate culture more innovative, and open, so it can listen and share is the advice of Forrester VP and Analyst of Customer Experience, Bruce Temkin. He believes it is time for corporate management to change and adopt [See the full post…] |
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Categories: marketing, Marketing Voices, social media Tags: Bruce Temkin, Forrester, Jennifer Jones, lego, Marketing Voices, social media
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There’s new science in the art of strategy and communication. Social media is a tool of strategic communications – a tool that can help impact influence. Trying to put this all together is exactly what Alan Kelly, CEO and Founder [See the full post…] |
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Categories: marketing, Marketing Voices, social media Tags: Alan Kelly, Jennifer Jones, Marketing Voices, Playmaker, social media, strategic communications, The Playmaker's Standard
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Building community sites today are part of a corporate trend that Dean Wiltse, Chairman and CEO of Vovici says is just beginning. All enterprises large and small are recognizing the need for a community site, and Vovici is a company [See the full post…] |
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Categories: marketing, Marketing Voices, social media Tags: Jennifer Jones, Marketing Voices, Vovici, Wiltse
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Social networks have created enormous opportunities for pharmaceutical and healthcare marketers to reach their patient and physician customers. Deborah Dick Rath, Senior Vice President of the Healthcare Practice of FactorTG tells Marketing Voices listeners how to develop an effective media [See the full post…] |
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Categories: Healthcare, marketing, Marketing Voices, social media Tags: Deborah Dick Rath, Facebook, factorTG, Gardasil, Healthcare IT, Jennifer Jones, Marketing Voices, Merck, podcast, social media
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Not being social enough is a big problem for corporations trying to use social media. That’s what Jeremiah Owyang and his team at Forrester discovered in a new report. Forrester selected 16 firms across four industries and found only one [See the full post…] |
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Categories: marketing, Marketing Voices, social media Tags: BMW, Forrester, Jennifer Jones, Jeremiah Owyang, Marketing Voices, social marketing, social media