Jake Kahle, principal of Something Gaming Partners (Twitter.com/JakeKahle and phone: 702-481-6954) is working marketing partnerships and leveraging social media platforms like Facebook and Twitter to help many Las Vegas casinos. These casinos live and die off their databases which capture the customers contact information says Kahle, and then his firm helps drive more customers to the casinos through games and other marketing programs.
Jennifer Jones Marketing Voices Casinos, Facebook, Gaming, Jake Kahle, Las Vegas, Marking, social media, Something Gaming Partners, Twitter
The legendary Guy Kawasaki, entrepreneur, venture capitalist, author and Twitter aficionado talks about the strategies he uses for gaining incredible numbers of people following him on twitter. More than 180,000 people are reading his tweets as of October 2009. He talks about how there is no correct or incorrect way to use Twitter despite the challenging criticisms he gets from his followers on his strategy. He uses Twitter mostly promotionally just to build Alltop, a company he co-founded and loves dearly. Guy talks about how he is a broadcast network—more like PBS– as he educates his readers with his content-rich tweets. He uses ghost writers and discusses his transparency and tricks-of-the-trade.
Jennifer Jones Marketing Voices alltop, entrepreneur, Guy Kawasaki, Transparency, Twitter, Twitter Strategies, venture capitalist
Forrester Social Marketing Expert Jeremiah Owyang believes that the future of the social web is entering the era of social colonization. Given these insights, Jeremiah offered his perspective on the best strategies marketers have to implement to be successful.
kevine Marketing Voices corporate brands, Dell, Forrester, Jeremiah Owyang, social colonization, Social Marketing Expert, social web
Recruiting is an industry that needs more edgy marketing. Having worked with some recruiters over the years, I was curious to learn from Hollister about social media techniques they have employed. Meg Toland of Hollister and I spoke about new ideas they are using including Twitter, Facebook and other tools.
Jennifer Jones Marketing Voices
Jennifer Jones recently met Pam Slim, a successful author and blogger on the USS Nimitz trip in late May 2009. Jennifer was so impressed with her ability to speak four languages, juggle two kids and write a successful blog and now a new book that she had to interview her. Her book Escape From Cubicle Nation is gaining momentum and is found in bookstores and on Amazon.com. In the meantime, listen to how Pam tells discusses what she did to launch her new book with social media tools. She especially loves Twitter. Who doesn’t these days?
Jennifer Jones Featured, Marketing Voices Escape From Cubicle Nation, Pam Slim, USS Nimitz
On May 29th, 2009 a group of bloggers including Guy Kawasaki, Robert Scoble, Charlene Li, and Jennifer Jones will be flying via a navy plane to the USS Nimitz. The ship holds 5,000 people and will be out in the middle of the Pacific Ocean. The Bloggers will join the crew and captain for 20 hours of “ship bonding”. Why is the Navy doing this? Jennifer asked Dennis Hall, the group’s organizer and volunteer who nominates civilians to the Public Affairs Officers of the 7 military services. They are doing it to have the Navy get better “word of mouth” marketing among the world. Dennis also explains the entire trip to the Marketing Voices audience which will include a fast stop of the airplane as it lands and moves from 140 mph to 0 mph in just one second. Dennis says the people’s bodies on the plane will feel like a pufferfish.
To contact Dennis Hall, who is featured in this podcast, please go to AvereGroup.Wordpress.com or call: 916-541-1992
Jennifer Jones Events, Marketing Voices, social media Avere Group, bloggers, Charlene Li, Dennis Hall, Guy Kawasaki, Jennifer Jones, podcasters, Public Affairs Officers, Robert Scoble, ship bonding, USS Nimitz, word of mouth marketing
Web video publishers need to build communities of subscribers and video is becoming the preferred means for visual communications. Channels.com just announced a series of enhancements that make it easier than ever for people to subscribe to video feeds and video podcasts. Marketing Voices talked to Sean Doherty, President and CEO of Channels.com about their services and best practices.
Jennifer Jones Corporate, Marketing Voices
As an investor in early stage companies, Pascal Levensohn, founder LEVP, is looking hard at doing new deals today in spite of the recession. Levensohn tells Marketing Voices what an entrepreneur needs to do to get a VC’s attention.
Jennifer Jones Marketing Voices Jennifer Jones, LEVP, Marketing Voices, Pascal Levensohn, recession, VC, Venture Investing
For $250 month for monitoring 25 communications, Scout Labs now has a SAAS product for anyone who wants to listen to their brand online. Marketing Voices spoke to Jenny Zeszut, CEO of Scout Labs to hear how customers like Stub Hub and Netflix are helping their brand positions. The product analyzes text and language, and allows for “sentiment detection” — learning what is positive and negative about a certain brand today.
Jennifer Jones Marketing Voices brand positions, Jennifer Jones, Jenny Zeszut, Marketing Voices, Netflix, SAAS, Scout Labs, sentiment detection, Stub Hub
Guy Kawasaki is one of the most well known marketers in the world. His new book Reality Check is making its way to the best seller list. Marketing Voices host Jennifer Jones caught him at his home and discussed the new book and Guy’s favorite chapter on entrepreneur’s lies. Jones and Kawasaki also get into Guy’s unique use of Twitter and his ability to leverage the platform.
kevine Marketing Voices, marketing, social media Guy Kawasaki, Jennifer Jones, Marketing Voices, Reality Check, Twitter
