Jake Kahle, principal of Something Gaming Partners (Twitter.com/JakeKahle and phone: 702-481-6954) is working marketing partnerships and leveraging social media platforms like Facebook and Twitter to help many Las Vegas casinos. These casinos live and die off their databases which capture the customers contact information says Kahle, and then his firm helps drive more customers to the casinos through games and other marketing programs.
Jennifer Jones Marketing Voices Casinos, Facebook, Gaming, Jake Kahle, Las Vegas, Marking, social media, Something Gaming Partners, Twitter
The legendary Guy Kawasaki, entrepreneur, venture capitalist, author and Twitter aficionado talks about the strategies he uses for gaining incredible numbers of people following him on twitter. More than 180,000 people are reading his tweets as of October 2009. He talks about how there is no correct or incorrect way to use Twitter despite the challenging criticisms he gets from his followers on his strategy. He uses Twitter mostly promotionally just to build Alltop, a company he co-founded and loves dearly. Guy talks about how he is a broadcast network—more like PBS– as he educates his readers with his content-rich tweets. He uses ghost writers and discusses his transparency and tricks-of-the-trade.
Jennifer Jones Marketing Voices alltop, entrepreneur, Guy Kawasaki, Transparency, Twitter, Twitter Strategies, venture capitalist
Scale Venture Partners Managing Director, Rob Theis, who invests in technology infrastructure and applications tells how it is a great time to invest in successful consumer applications that can be brought to the enterprise.
His latest investment, HubSpot is an example of such an investment. HubSpot has incorporated the products, processes and methodologies to make best of breed marketing applications for small and medium sized businesses.
Jennifer Jones Venture Perspectives by Scale Venture Partners HubSpot, Rob Theis, Scale Venture Partners, venture capital, Venture Perspectives
Andy Vitus discusses how he approaches investing in cloud computing. He describes how SVP talked to hundreds of directors in data centers so they could learn how to work more efficiently. As an investor in start ups, Andy shares SVP’s most cost-effective methods for growing a company today.
Jennifer Jones Venture Perspectives by Scale Venture Partners Andy Vitus, Cloud Computing, Scale Venture Partners, SVP
It’s August 2009 and in the last 12 months, Lou Bock’s portfolio has had some impressive success. He talks about how Zogenix, Horizon Therapeutics, Somaxon, Prestwick Pharmaceuticals and Orexigen have all done well. The Scale Venture Partners Managing Director has seen two positive Phase III outcomes, 2 FDA approvals and one progressing to approval since August 2008.
Jennifer Jones Venture Perspectives by Scale Venture Partners biopharmaceutical, emerging biopharmaceutical devices, FDA, Horizon Therapeutics, Lou Bock, Orexigen, Prestwick Pharmaceuticals, Scale Venture Partners, Somaxon, Zogenix
The last 12 months have been good for Scale Venture Partners‘ Managing Director Mark Brooks . As an investor in healthcare services, and medical devices, Mark delves into his successes, and speaks to his current investments and their bright future.
Jennifer Jones Venture Perspectives by Scale Venture Partners Healthcare, Healthcare Services, Mark Brooks, Medical Devices, Scale Venture Partner, SVP, Venture Perspectives
Recruiting is an industry that needs more edgy marketing. Having worked with some recruiters over the years, I was curious to learn from Hollister about social media techniques they have employed. Meg Toland of Hollister and I spoke about new ideas they are using including Twitter, Facebook and other tools.
Jennifer Jones Marketing Voices
Jennifer Jones recently met Pam Slim, a successful author and blogger on the USS Nimitz trip in late May 2009. Jennifer was so impressed with her ability to speak four languages, juggle two kids and write a successful blog and now a new book that she had to interview her. Her book Escape From Cubicle Nation is gaining momentum and is found in bookstores and on Amazon.com. In the meantime, listen to how Pam tells discusses what she did to launch her new book with social media tools. She especially loves Twitter. Who doesn’t these days?
Jennifer Jones Featured, Marketing Voices Escape From Cubicle Nation, Pam Slim, USS Nimitz
Capital efficiency and regulatory hurdles are the two main challenges for investing in healthcare today. Scale Venture Partners Managing Director, Lou Bock shares these insights as well as discussing what is most important to him in an investment today.
Jennifer Jones Corporate, Venture Perspectives by Scale Venture Partners capital efficiency, Healthcare, Jennifer Jones, Lou Bock, Scale Venture Partners, Venture Perspectives
