Author Archive

Brian Solis: Author of Engage: The Social Media Style Guide

July 16th, 2010 |
Brian Solis: Author of Engage: The Social Media Style Guide

In this audio podcast of Marketing Voices with Jennifer Jones: Brian Solis, social media guru tells how he qualifies a brand in the social media realm. He took a page from the world of psychology to define the voice, personality ...
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Rory O’Driscoll: His Background and Advice to Entrepreneurs Seeking Funding

June 20th, 2010 |
Rory O’Driscoll: His Background and Advice to Entrepreneurs Seeking Funding

Rory O’Driscoll is a successful VC by anyone’s standards. He’s been in the business for almost two decades and invests in mobile, internet, and enterprise software companies. Some of his successful deals include: Omniture (Nasdaq, acquired by Adobe for ...
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Categories: Audio Podcast, Healthcare, Venture Perspectives by Scale Venture Partners Tags: , , , , , , , , , , , , , , ,

Jeff Calcagno: Healthcare Investment Investor Looks Ahead at The Opportunities for the Industry

April 21st, 2010 |
Jeff Calcagno: Healthcare Investment Investor Looks Ahead at The Opportunities for the Industry

Jeff Calcagno’s impressive background as both a clinician and executive in the healthcare industry has provided the necessary background for his role as an investor. In this podcast, Jeff describes how he came to Scale VP and where he believes ...
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Categories: Audio Podcast, Healthcare, Venture Perspectives by Scale Venture Partners Tags: , , , ,

Las Vegas Casinos Using Marketing Partnerships and Social Media To Build Attendance

January 14th, 2010 |
Las Vegas Casinos Using Marketing Partnerships and Social Media To Build Attendance

Jake Kahle, principal of Something Gaming Partners (Twitter.com/JakeKahle and phone: 702-481-6954) is working marketing partnerships and leveraging social media platforms like Facebook and Twitter to help many Las Vegas casinos. These casinos live and die off their databases which capture ...
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Guy Kawasaki On Twitter Strategies For Building A Huge Following

December 10th, 2009 |
Guy Kawasaki On Twitter Strategies For Building A Huge Following

The legendary Guy Kawasaki, entrepreneur, venture capitalist, author and Twitter aficionado talks about the strategies he uses for gaining incredible numbers of people following him on twitter. More than 180,000 people are reading his tweets as of October 2009. ...
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Rob Theis Discusses His Investment In Hubspot And Trends In Enterprise Investing

November 3rd, 2009 |
Rob Theis Discusses His Investment In Hubspot And Trends In Enterprise Investing

Scale Venture Partners Managing Director, Rob Theis, who invests in technology infrastructure and applications tells how it is a great time to invest in successful consumer applications that can be brought to the enterprise.

His latest investment, HubSpot is an example ...
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Categories: Audio Podcast, Healthcare, Venture Perspectives by Scale Venture Partners Tags: , , , ,

Andy Vitus, Principal at SVP, Gives Investment Insights for Cloud Computing

October 31st, 2009 |
Andy Vitus, Principal at SVP, Gives Investment Insights for Cloud Computing

Andy Vitus discusses how he approaches investing in cloud computing. He describes how SVP talked to hundreds of directors in data centers so they could learn how to work more efficiently. As an investor in start ups, Andy shares SVP’s ...
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Categories: Audio Podcast, Healthcare, Venture Perspectives by Scale Venture Partners Tags: , , ,

Success is in the Air for Lou Bock

September 28th, 2009 |
Success is in the Air for Lou Bock

It’s August 2009 and in the last 12 months, Lou Bock‘s portfolio has had some impressive success. He talks about how Zogenix, Horizon Therapeutics, Somaxon, Prestwick Pharmaceuticals and Orexigen have all done well. The Scale Venture Partners Managing Director has ...
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Healthcare Services and Medical Devices Is Mark Brooks Investment Sweet Spot

September 22nd, 2009 |
Healthcare Services and Medical Devices Is Mark Brooks Investment Sweet Spot

Managing Director of Scale Venture Partners, Mark Brooks tells listeners what types of deals he likes most. He also describes his analytical investment process and what tips he has for entrepreneurs who believe they have an investment for SVP.

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Success in Mark Brook’s Healthcare Services and Medical Devices Portfolio

September 21st, 2009 |
Success in Mark Brook’s Healthcare Services and Medical Devices Portfolio

The last 12 months have been good for Scale Venture Partners‘ Managing Director Mark Brooks . As an investor in healthcare services, and medical devices, Mark delves into his successes, and speaks to his current investments and their bright future. ...
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Using Social Media in Recruiting: Insights From Hollister

July 29th, 2009 |
Using Social Media in Recruiting: Insights From Hollister

Recruiting is an industry that needs more edgy marketing. Having worked with some recruiters over the years, I was curious to learn from Hollister about social media techniques they have employed. Meg Toland of Hollister and I spoke about ...
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Using Social Media Tools To Launch A Book: Pam Slim Author And Blogger

July 29th, 2009 |
Using Social Media Tools To Launch A Book: Pam Slim Author And Blogger

Jennifer Jones recently met Pam Slim, a successful author and blogger on the USS Nimitz trip in late May 2009. Jennifer was so impressed with her ability to speak four languages, juggle two kids and write a successful blog and ...
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Lou Bock’s Thoughts on Venture Investing

July 10th, 2009 |
Lou Bock’s Thoughts on Venture Investing

Capital efficiency and regulatory hurdles are the two main challenges for investing in healthcare today. Scale Venture Partners Managing Director, Lou Bock shares these insights as well as discussing what is most important to him in an investment today.

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Insights on Venture Capital Investing from Jim Jones

July 10th, 2009 |
Insights on Venture Capital Investing from Jim Jones

Reflecting on his life in venture capital, Managing Director, Jim Jones shares his thoughts on the best areas for investment today. At Scale Venture Partners, he sees three key trends as most intriguing: the cost of data in the ...
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Venture Capital Today From Sharon Wienbar

July 10th, 2009 |
Venture Capital Today From Sharon Wienbar

Scale Venture Partners Managing Director, Sharon Wienbar gives listeners her perspective on life of a venture capitalist and what her interests are in investing. She is most excited about crowdsourcing, vertical content and business software-as-a-service. Despite the current ...
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Bloggers Embark: USS Nimitz Plans To Receive 16 Podcasters, Bloggers and Others

May 20th, 2009 |
Bloggers Embark: USS Nimitz Plans To Receive 16 Podcasters, Bloggers and Others

On May 29th, 2009 a group of bloggers including Guy Kawasaki, Robert Scoble, Charlene Li, and Jennifer Jones will be flying via a navy plane to the USS Nimitz. The ship holds 5,000 people and will be out in the ...
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Channels.com: Video Syndication Tools for the Web

May 18th, 2009 |
Channels.com: Video Syndication Tools for the Web

Web video publishers need to build communities of subscribers and video is becoming the preferred means for visual communications. Channels.com just announced a series of enhancements that make it easier than ever for people to subscribe to video feeds and ...
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Venture Investing Today: What’s Working and What’s Not: Pascal Levensohn, Founder LEVP

March 30th, 2009 |
Venture Investing Today: What’s Working and What’s Not: Pascal Levensohn, Founder LEVP

As an investor in early stage companies, Pascal Levensohn, founder LEVP, is looking hard at doing new deals today in spite of the recession. Levensohn tells Marketing Voices what an entrepreneur needs to do to get a VC’s ...
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Scout Labs Introduces New “Listening” Product: Affordable for Small Businesses

March 9th, 2009 |
Scout Labs Introduces New “Listening” Product: Affordable for Small Businesses

For $250 month for monitoring 25 communications, Scout Labs now has a SAAS product for anyone who wants to listen to their brand online. Marketing Voices spoke to Jenny Zeszut, CEO of Scout Labs to hear how customers like Stub ...
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Recession Marketing: Virtual Events Leverage Smaller Budgets

November 19th, 2008 |
Recession Marketing: Virtual Events Leverage Smaller Budgets

In these tough economic times, marketer’s budgets are getting slashed and the situation requires innovative thinking to leverage small dollars. Virtual events are now part of the marketing mix and a good means of creating marketing dollar leverage. Jennifer Jones ...
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Citizen Journalism Plus A New Local Ad Model: Topix, The Largest News Community On The Web

November 11th, 2008 |
Citizen Journalism Plus A  New Local Ad Model: Topix, The Largest News Community On The Web

Chris Tolles, CEO of Topix, and Jennifer Jones discuss the pros and cons of citizen journalism and the objectivity of journalists today. Tolles also describes how Topix which is the largest news community on the web provides an ...
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Making Corporate Culture An Asset: Forrester’s Bruce Temkin’s Tips

November 3rd, 2008 |
Making Corporate Culture An Asset: Forrester’s Bruce Temkin’s Tips

Making a corporate culture more innovative, and open, so it can listen and share is the advice of Forrester VP and Analyst of Customer Experience, Bruce Temkin. He believes it is time for corporate management to change and adopt his ...
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The Role of Online Journalism: Insights from the Editor of Christian Science Monitor

October 27th, 2008 |
The Role of Online Journalism: Insights from the Editor of Christian Science Monitor

John Yemma, the new editor of the Christian Science Monitor (CSM) which is celebrating its 100th year anniversary in 2008, told Marketing Voices‘s Jennifer Jones how his publication is blending the roles of the online version with the print version. ...
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Intuit’s Quicken Builds Community Into Their Software

October 20th, 2008 |
Intuit’s Quicken Builds Community Into Their Software

Intuit recently launched software with community building capability built into its functionality. Scott Wilder, group manager of their small business group, tells Marketing Voices how their users are loving the product already. The functionality is not a link or popup, ...
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Plum Helps Websites Get ‘Social’

October 13th, 2008 |
Plum Helps Websites Get ‘Social’

CEO Hans Peter Brondmo, of Plum, talks to Marketing Voices about their free service that helps save, share and organize a person’s digital life. Brondmo also gives Jones insights into Plum’s newest product offering being announced October 13 and his ...
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