Providing Brands with Radar: Measuring the Power of Consumer Generated Media
May 22nd, 2006 |
Connected Social Media Syndication
Peter Blackshaw Chief Marketing Officer of Nielsen/Buzzmetrics discusses a new global measurement standard for consumer generated media. Consumer generated media includes blogs, podcasts, videoblogs and online news forums. Pete provides marketers with a perspective on why this media is important to measure and how to measure it. He also describes how consumer generated media is evolving and predicts future trends.
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Connected Social Media, Marketing Voices, social media, Technology