Providing Brands with Radar: Measuring the Power of Consumer Generated Media

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Peter Blackshaw Chief Marketing Officer of Nielsen/Buzzmetrics discusses a new global measurement standard for consumer generated media. Consumer generated media includes blogs, podcasts, videoblogs and online news forums. Pete provides marketers with a perspective on why this media is important to measure and how to measure it. He also describes how consumer generated media is evolving and predicts future trends.

Check out his blog at:

consumergeneratedmedia.com

Company’s site at:

NielsenBuzzMetrics.com.

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