Brian Solis: Author of Engage: The Social Media Style Guide

July 16th, 2010 |
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In this audio podcast of Marketing Voices with Jennifer Jones: Brian Solis, social media guru tells how he qualifies a brand in the social media realm. He took a page from the world of psychology to define the voice, personality and criteria of a brand. Check out his book Engage! and learn what you need to do to establish the rules of engagement.

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