Las Vegas Casinos Using Marketing Partnerships and Social Media To Build Attendance
January 14th, 2010
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Jake Kahle, principal of Something Gaming Partners (Twitter.com/JakeKahle and phone: 702-481-6954) is working marketing partnerships and leveraging social media platforms like Facebook and Twitter to help many Las Vegas casinos. These casinos live and die off their databases which capture the customers contact information says Kahle, and then his firm helps drive more customers to the casinos through games and other marketing programs.
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Depending on how a company utilizes social media they may look to measure one, or a combination of the above metrics. However the methods used to gain friends, followers, or sales, may provide faulty results if the increases do not result in quality of increase… For example if you use an auto-following tool on twitter so you in a short period of time follow a large number of people, but you only see a marginal increase in site traffic because the number of those who follow you back are much smaller than the overall number you have followed.