Master Data Management: Turning Data in to Assets
Master Data Management (or MDM) is the framework of processes and technologies aimed at creating a data environment that represents a “single version of truth,” an accepted system of record used both intra- and inter-enterprise across a diverse set of application systems, lines of business, and user communities. In this podcast, BearingPoint technologists and authors Alex Berson and Larry Dubov comment on their recent book “Master Data Management and Customer Data Integration for a Global Enterprise.”
Their view is that done well, MDM solutions have the potential to help companies tap previously unrealized revenue streams, cross-sell and up-sell better, and create a framework that can improve information accuracy, consistency and security (for what good is data if its dated, accurate or unsafe?).