Marketing 2.0: Creative Destruction of Advertising – Part 2

June 27th, 2007 |
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The podcast is the second of two parts in which Eric Vidal, advertising and new media leader at WebEx, talks with Chris Peterson, president and CEO of Chautauqua, a communications agency in San Francisco. Prior to founding Chautauqua Communications, Chris was CEO of FusionDM and Publicis Dialog. They continue their examination of “Marketing 2.0″, in which new ideas around communication are a result of the spread of Internet access, social media and the environment new technologies create.


Posted in: Connected Social Media, Corporate, Marketing 2.0: Conversations About Web Collaboration, WebEx
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  1. August 31st, 2007 at 00:05 | #1

    From an outside perspective, as a small business owner, very insightful conversation.

    In a short time, I’ve learned – since 2.0 has emerged – that simply stating “We are the best in town” doesn’t cut it.

    Our content and delivery – pun intended as a flower shop – makes the difference.

    Content + delivery = revenue. A new formula for success in the 2.0 era.

    Thanks for the insight.

    Jon Hellesoe

    Rosies & Posies Downtown

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