Marketing to the Mobile Channel
Marketers need to understand that the mobile channel is unique, with unique opportunities. Consumers need to change their behavior around their mobile devices to open up some of these possibilities. What does this mean for the future of mobile? Charles S. Golvin is a principal analyst with Forrester. PodTech’s Paul Lancour caught up with him at Forrester’s Consumer Forum in Chicago recently, where he discussed exciting opportunities in the mobile channel.