Becoming a Sales 2.0 Business: Rethinking the Funnel

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This is the first of three podcasts focusing on the practical side of Sales 2.0. In this interview, Jeff Weinberger, in charge of marketing for sales solutions at WebEx, talks with Stu Schmidt, VP of Solutions at WebEx. Stu has 25 years of experience in the tech industry, including 10 years developing sales methodologies for companies of all sizes, and he developed the innovative sales process at WebEx.

With so much talk about Sales 2.0, it’s easy to think about it in terms of technology. This series of podcasts discusses why Sales 2.0 is not about the technology, but rather how the technology empowers your sales force to achieve unprecedented results.

The focus of this first podcast is the sales funnel – what challenges sales organizations face managing the funnel, how to handle those challenges, and what a Sales 2.0 funnel looks like.

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