TiECON East 2006: Business Professor Says Customers Hire Products

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Harvard Business Professor Clayton Christensen says companies shouldn’t base their strategy on the customer as much as on the job the customer needs the product for. When you hire a milkshake what do you expect it to do? Check out this podcast for the answer.

More info at:

TieCONEast.org

See also:

TiEcon 2006 Podcasts

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