Building Corporate Brands Through Podcasts: “MASTER OF IT” series is successful

Image for FaceBook
Download Audio FileRight click here to download audio | Share The Connected Social Media Player

 

Podcasts are perfect as marketing tools used to increase awareness for a company. Jennifer speaks with Greg Ness, vice president of corporate marketing of Blue Lane Technologies, who created Juniper’s well known Master of IT podcast series in his previous position at Juniper. In this podcast, Greg Ness talks about the benefits of podcasts, what works and what doesn’t. Ness also talks about how to use podcasts when budgets are lean.

Share

Posted in: Connected Social Media, Marketing Voices, social media, Technology
Tags: , ,