AOL Wants to Know What You’re Watching On the Net

September 6th, 2006 |
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MENLO PARK, September 6, 2006 (PodTech News) — AOL and the Associated Press this week released a survey on online video usage. The survey, conducted by Ipsos Public Affairs, polled about 3000 adults, almost half of whom were online video users. In a press statement, Kevin Conroy, AOL’s Executive VP, said, “There’s no question that online video usage is growing faster than most predicted.” Analyst Brian Haven spoke with PodTech’s Catherine Girardeau about the AP-AOL survey.

Reporter’s Notes: One thing that Brian Haven of Forrester Research noted in our interview was that in a similar survey with a larger number of respondents conducted by Forrester, the numbers for news video viewing were lower than AOL-AP’s, at closer to 50 percent. Some other numbers differed as well. Any survey should be seen as a snapshot of a certain population group at a certain moment in time. So be sure to focus your lens before listening to this podcast. This article from the AP summarizes the AOL-AP survey results. In related news, Sprint announced today it’s going to offer full-length movies, pay-per-view, on select mobile phones.

— Catherine Girardeau

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  1. September 7th, 2006 at 15:24 | #1

    Interesting; of course, anyone who’s ever downloaded a podcast could have told AOL that video on the internet is going to take off like a rocket. It combines both push and pull market strategies that normal television (excluding Tivo) just doesn’t. Plus, unlike Tivo, is has the advantage of being free. Duh.

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