Forrester’s Jeremiah Owyang: The Best and Worst of Social Marketing

July 28th, 2008 |
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Not being social enough is a big problem for corporations trying to use social media. That’s what Jeremiah Owyang and his team at Forrester discovered in a new report. Forrester selected 16 firms across four industries and found only one company worthy of accolades. What makes BMW a social marketing winner? In part, it’s that the automobile manufacturer managed to avoid the most common pitfalls, which is still where most firms fell short. Some examples of those easy-to-make mistakes: creating marketing programs that aren’t self-fueling, that don’t encourage members to participate in conversations amongst themselves and that don’t include some amount of participation from the corporation, itself.

Jeremiah discusses his findings with Jennifer Jones in this Marketing Voices podcast.


Posted in: marketing, Marketing Voices, social media
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  1. July 30th, 2008 at 08:40 | #1

    This is a very good podcast for those enterprises who are realizing that social networks are a key component in a customer engagement strategy. REALLY good for that. I’m going to hook it up through my blog to the CRM community.

  1. August 3rd, 2008 at 08:18 | #1
  2. August 12th, 2008 at 10:11 | #2