Social Influence Marketing: It’s All About Your Peers

June 30th, 2008 |
Image for FaceBook
Download Audio FileRight click here to download audio | Share The Connected Social Media Player

 

Who is in your social circle? What influence do they have on you and what you purchase? Shiv Singh, VP of Social Media at Avenue A Razorfish thinks your peers have enormous influence on what you do and what you buy. Talking to Jennifer Jones, Shiv delves into how marketers should best use peer influence to their advantage and where he has seen peer influencers have the greatest impact.

Share

Posted in: Marketing Voices, social media
Tags: , , , , , ,