H&R Block Social Media Programs Success
June 9th, 2008
Right click here to download audio |
Share The Connected Social Media Player
Who would ever think that a financial services company would be innovative about marketing? Paula Drum is vice president of marketing for H&R Block. In this podcast, she explains how programs using Twitter, Second Life and other onlines venues have had impressive success. As Drum tells Jennifer Jones, one of their great surprises was how much human capital they had to spend to make the programs work. She advises all marketers to truly understand just how much personnel commitment it takes to implement such extensive programs.
Related posts:
- Social Media Programs in a Professional Services World BearingPoint, one of the world’s largest management consultinga firms, is implementing social media programs that are working well. Paul Dunay, their director of global marketing discusses just what challenges BearingPoint faced and how and what they decided to implement at...
- Forrester’s Josh Bernoff on Social Media in a Recession Economists are hinting if not insisting that the U.S. is in a recession. Most often marketers are hit hard by a recession, as they and their budgets are the first to get cut. Forrester’s Josh Bernoff gives tips on how...
- 2008 Predictions and Implications for Social Media Marketing Chris Brogan, social media expert and co-founder of PodCamp has three major predictions that can affect marketers. Brogan believes some social networks will start folding, leaving just major platforms afloat, mainstream media will dive deep into online publishing, and PR...
- New Study Provides Insights on Corporate Social Media Trends Blogs and discussion boards are being used the most by corporate marketers. So says a new study directed by Prospero Technologies founder, Rusty Williams. Talking to Marketing Voices’ host Jennifer Jones, 31% of corporate marketers plan to spend more on...
- How Social Media is Impacting the Corporate Marketing and PR Functions There are no established practices for setting up social media within most corporations. Those are the findings of Comrade Managing Partner Thelton McMillian in an exclusive study conducted for Marketing Voices. In this podcast, McMillian speaks with Jennifer Jones about...
Posted in: Marketing Voices, social media
Thanks for sharing this podcast. This was a very interesting perspective on the resources that social media marketing requires.
It’s that kind of thinking outside of the box that makes a company standout, and thus succeed in the long run.