Brand Engagement: The Latest Insights From Brian Haven, Forrester Analyst

May 12th, 2008 |
Image for FaceBook
Download Audio FileRight click here to download audio | Share The Connected Social Media Player

 

Brian Haven, Senior Analyst at Forrester Research talks to Marketing Voices at the Forrester Marketing Forum in Los Angeles about the latest thinking about brand engagement today. Haven tells Jennifer Jones that although social marketing is taking off and many corporations are engaging in conversations with their customers, the science of brand engagement is far from complete. Haven mentions Nike and its use of social marketing as one fine standout example today.

Share

Posted in: Marketing Voices, social media
Tags: , , , , , ,