Social Marketing Metrics: Insights From A Corporate VP

November 12th, 2007 |
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Given his experience in social media marketing, Vice President David Appelbaum of Big Fix tells Marketing Voices listeners about social media metrics. For the second week in a row, Appelbaum is back on the show to explain how best to gauge the success or failure of a social media campaign. What tools are working best for corporations today and why? Appelbaum recently launched a campaign that drove thousands of eyeballs to his site and tells listeners about the most important measurement criteria for making social media work for corporations.

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