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Tracking discussions in the blogosphere is tough enough, but they also need to be measured. Katie Delahaye Paine tells MarketingVoices what success criteria is for social media measurement and how organizations need to set their objectives in order to properly measure what matters. Katie gets into detail about the tracking tools that are free online that can help any marketer.

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Posted in: Connected Social Media, Marketing Voices, social media Tags: Katie Delahaye Paine, MarketingVoices, social media measurement