Politics and Social Media: Insights for Marketers

August 5th, 2007 |
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Given the recent Democratic debate and John Edwards’s decision to use USTREAM to talk to his supporters, marketers should be paying more attention to how politicians are adopting social media, creating new avenues for conversation. Michael Cornfield, adjunct professor of Political Management at George Washington University and a leading expert on politics and social media and an and author of two books on online campaigning, speaks with Jennifer Jones about the latest innovative uses of these new tools.

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